02x07 - Test Drives & Test Screenings

[bunniefuu]

- I'm really excited.

We're getting
Mark's Polaris back today.

- I flipped it
three or four times.

And we went--boom, boom,
boom, boom, boom, boom.

And landed upside down.

The music was still going.
DJ Khaled "Wild"-- was going.

[car engine roars]

[laughter]

It was like--
[sighs]

[upbeat hip-hop music]

[engine revs]

Oh, sh*t,
Look at the Wahlburgers on top.

[laughter]
Holy sh*t.

Whoa, that looks cool.
- Yeah.

- Holy cow.

- Bam.

It's got rock lights
all over the bottom of it,

so it, like, glows any color
you want it to.

Like underneath it.
- Whoa.

I love that Wahlburgers
on the roof.

- Whoa.
- Maybe add Flecha Azul.

- You like it?
- No, I love it.

- [laughs]

- So we put lights in here,
but, so when you roll it over

next time,
you can still see the logo.

Check that out.

- We don't want
to roll it over again.

What do you think, boys?
It's cool, huh?

We're not gonna flip this one.
Huh?

[engine roars, horn honks]

- ♪ Y'all talk about
a whole lot of nothing ♪

♪ Aim your discussion
with a press of a button ♪

- ♪ Uh-huh ♪
- ♪ See me coming ♪

♪ And the club be jumping up ♪

♪ We'll get right to it,
never see me frontin', huh ♪

♪ ♪

- [laughs]
- What's going on, brother?

How you doing?
Good to see you.

- What's going on?
How you doing?

So we have the Mark Wahlberg
Automotive Group

which is on the rise
and on the come up,

so it's exciting.

I mean, I've always been
a huge car guy.

[engine revs]

Check out the '71


I had cars before
I had a license

and I would have to
kind of, like, park around

the neighborhood and, you know,
keep hidden from my parents.

It's the L1 Camaro,

MW special.

I was driving
a 13 speed 18-wheeler

pretty much when I was 12,
sitting on my dad's lap.

This thing is a rocket ship.

- We tend to think that
people are solely motivated

by financial incentive, but
even more important than that

is are you finding something

that you feel
so passionate about.

Because when you find that,

just walking on that journey's
gonna give you meaning.

- Whoo. I'm outta here.

♪ ♪

- This is Mark.
- How are you?

- Hi, Mark.
- Nice to see you.

What your name?
- Name is Sylvia.

- Mark, pleasure. How are you?

- Check this out.
- Oh, very nice.

- Jay Feldman is my partner in
Mark Wahlberg Automotive Group.

- We're gonna take down
that part of the building

and then behind it
and then we're gonna put

a detail shop in the remainder.

- We just kind of hit it off.

Good family man,

very successful
at what he does,

and now we have four stores

and plans to do lots of other
great things in the future.

- In Ohio,
we've been fortunate enough

that we were never,
really, totally shut down.

- Jason, how are you, sir?
- Good. How about you?

- But now we have
a shortage of new cars

because the factories
are closed.

So now we're not getting
any inbound merchandise.

- When we head back
to RV,

it's a second from the airport.
- Good, good.

- Fortunately,
we have a dealership

directly across the street
from our current

Mark Wahlberg Chevrolet
which is a really successful

RV and Airstream dealership.

- All right, this is where
I'd be working, right here.

I couldn't be more excited
about our RV store.

Things that we always dreamt
about, we're actually

making happen and
they're coming to fruition,

so with all of our resources
to grow and build

the business,
we're excited about it.

- There you go.
- Thanks.

- Thank you.
- Thank you so much.

- Yeah, my pleasure.
Nice meeting you.

- I need to get you
to sign my car.

- Yeah, yeah. Where's the car?

- I purchased
a '21 Chevy SS Camaro.

- Whoo.
- And love it.

- You gonna drop the top
on this bad boy?

- Yeah, you bet you.

♪ ♪

- How fast do you
drive this thing?

The legal limit?

- Nah, it goes faster
than the legal limit.

- Oh, sh--

[expl*si*n]

♪ ♪

- [groans]

[laughter]

- I've gotten a ticket or two.
[laughter]

- Oh, I love it. Enjoy.
- Thank you. I will.

♪ ♪

- Right.

- Right.

- Right.

A crucial part
of this business

is establishing the right
relationship with Orendain,

our distillery
because right now,

Flecha Azul is
only in Texas and Georgia.

But now, what we're working on
is beefing up our supply chain

to be able to scale
to the rest of the states.

I feel very secure that our
product is gonna be congruent

regardless of the amount
of cases that we will sell

because we're the only brand
that they produce

outside of the brands
that they own.

- Yeah, yeah.

Mark's gonna bring
a tremendous awareness

to the brand,
but as we commercialize,

it's gonna be a challenge
to really stock the shelves

in chains and restaurants
with our current inventory.

- Way too often,
companies extend the brand

very, very quickly through
marketing and advertising

and promotion,
but that sh*t is fleeting.

You better be
damn skippy straight

there's no shortage
of inventory at all

because you can have the
best products in the world,

but if you can't execute on it,
it's going to fail.

- I think we need to leave
Tuesday with everything signed.

- Yeah.

We want this contract
to work out for both sides.

- Yeah.

♪ ♪

- All right, I'll see you guys
at the RV store.

[engine revs]

♪ ♪

- Because of Covid, people
are a little bit uncomfortable

being in hotel rooms
and traveling.

A lot of people
have taken up RV travel.

Really high-end RV parks being
built all over the country,

so I told Mark,
"Let's turn this into

a billion dollar business."

- All right,
tell her I said hi.

- Thanks so much, my man.
Appreciate you.

- That could turn into
20 dealerships

in various locations.

- So anyways, we're reimagining
an old car dealership.

Just a incredible indoor
RV showroom.

It's premium--
it's a premium brand,

so we have to hit premium
on every step.

- Yep.

I'm definitely interested
in the craftsmanship.

- Hand craftsmanship.
Phenomenal.

- The detail, you know?

- 75% of all Airstreams
ever built, still on the road.

- Yeah.
- Traveling down the road,

creating memories.

- If people are
questioning Mark like,

"Why are you getting in RVs?"

It's great to be questioned,

but anything that
you're passionate about

or you see an opportunity
and you love it

and you want to pursue it and
you're constantly learning,

that drive is amazing.

- It's the new way to travel.

♪ ♪

- Did you take a bath?

- I did.

- [groans]
- [laughs]

♪ ♪

- That's a good smile.

- Cardboyz.
- Yeah, boys.

- This is our first
card session.

- Excited.

- How about having Shane
be our baseball expert?

Pretty cool, huh?
- Yeah.

- I definitely would have to--

- Boston.
- And Philly.

- We like the Boston
one better.

- [laughs]

- You know, to see Mark
involved with his kids

in this father-son hobby is--

he's really gotten
a lot of attention.

- So this guy--that
was one of my coaches.

- Wow.

- When I first came up
as a rookie

and now, he's a big leaguer.

- We've had a lot of
the best players interested

on doing this thing together.

- There's strength in numbers.

- Man, this was such a thing
when I was a kid.

Like, I used to go
to card shops as a kid.

- Oh, yeah.

- Save all my change
and run to a card shop.

- Sammy Sosa.
- Sammy Sosa's one of

the greatest hitters
of home run hitters.

Him and Mark McGwire went
head-to-head.

- We're gonna open up
some cards.

We'll promote the stuff,
you know?

And we'll get together
as often as we can.

- Who's Drew Brees?
- Drew Brees?

One of the great
quarterbacks of all time.

- Peterson.
[laughter]

Who's Peterson?
- It's like Christmas morning.

all: Cardboyz.

- Awesome. All right, guys.

♪ ♪

- Recording in progress.

- There he is.

- There go my guy.

How you doing, man?
- Good, man.

Just trying to get the kids
back in school.

- Hey, babe, come and say hi
to Mark Wahlberg.

- [laughs]

- Yo.
- Hi.

- How are you?
Nice to see you.

- She said I was snoring
all damn night.

And she couldn't
get no sleep.

- Okay, so I know my wife
will be mad if I said this.

Last night, I had to wake
her up four or five times

because she was snoring.

I call her my little
lion cub now.

- No, this is every
single night.

- Yeah.

- I'm about to
move out the room.

Like, I don't need--
[indistinct speech]

- It was just a quick hello.

- All right, thank you.
- Then go.

- I look forward
to meeting you in person.

- You too. Bye-bye.
- Yeah, yeah. God bless you.

I really appreciate you jumping
on the phone, you know?

I know how into
the card game you are

and your close relationship
with your sons and everything.

We felt like
to really kind of put

some dads together
with their kids

and somebody who's
and expert from each sport,

and see what we can
go and build.

- I think it would be
a huge deal.

- We'd love for you to be
a part of it, if you want to.

- I'm ready.

Right now, a huge part of ESPN
is Disney, right?

- Mm-hmm.

- So they're looking
for content.

Even if we did an hour show

and we had a special guest
come on with their kids.

- We could sell our own show.
Produce it together.

I think it's a no-brainer.

I'd love to introduce you
to Shane,

so you can
kind of say hi to him.

- I'm with it.
I'm with it.

- Listen, I look forward
to speaking to you soon.

I'm excited about this,
so let's get going.

- You too. All right,
well, appreciate you.

- Awesome. Likewise.

God bless you and your family.

Great.
- That's cool.

- Yeah.

♪ ♪

- Oh, look, see?
Red and red.

So these should mirror--

so when you pick
each of them, they should--

- Hey.

Mark just FaceTimed

and Rhea wants
to talk about women's.

She's really excited
and there's no bad news,

except for it's tomorrow.
- What? All right.

- It's kind of
the way it works.

- Yeah.
- It'll be interesting to see

if she has, like, a totally
different idea than we do

of where we want to take it

or if, like, it meets
in the middle or...

- Seeing some of the stuff
that she's already worn

on Mark's Instagram
and her Instagram...

- Yeah.
- I think we should be good.

I hope we're good.
- Yeah. Yeah.

♪ ♪

[dramatic music]

- How you doing, Lev?

- Is there a film?
- Hey.

♪ ♪

- I've had now ten weeks
to cut the film

and this is our first
screening with Mark and Lev.

[indistinct speech]

We'll need to be
on the same page

with regard to the characters,

tone, and the vision
for the film as a whole.

I probably have a lot
of hard work to do,

and I'm gonna do
what's best for the film.

- And for that,
I thank him every day.

♪ ♪

Where are we with the effects
in the bathroom?

- Nowhere.
- Still looks a little wonky.

- I know.
That's what I'm saying.

I want to get that
fast-tracked,

so that's fixed
by the time we--

- Who is doing this?
Are they doing it in the--

with an old Atari video game?
- Get what you pay for.

[laughter]

- [sighs]

Obviously, I try to produce
in a very efficient way

and deliver the highest level
quality of stuff,

but, you know, sometimes the
ball's gonna bounce your way,

sometimes it's not.

Well, you better make sure
you can do everything

in your power,
humanly possible,

to be able to respond
and react.

Do you think
it's worth going back

and looking for more
performance stuff before you--

- In what scene in particular?
Every scene?

- Yeah.
- [chuckles]

- Want to pay for two more
weeks of postproduction?

- Uh...

- The hardest thing was

showing the film
to Lev and Mark.

I felt those constraints,

but I didn't feel that
they crippled me in any way.

I think you
have to know exactly

what you're dealing with
and be realistic about

what you can achieve
in what amount of time.

And adjust accordingly.

- So enough with this.
- [laughs]

- Okay, so let's finish it.

- I mean, let go of your baby.
Just let it go.

- I am so ready
to let go of the baby.

Trust me.
- [laughs]

- No, it's good.
I feel really good about it.

- You should.
- I feel as good

as an incredibly insecure
artist could ever feel.

- But she's always secure
enough to sh**t me down.

- Someone's gotta do it.
- Exactly.

♪ ♪

[light guitar music]

♪ ♪

[upbeat music]

♪ ♪

- To scale the brand,
we really need the right

understanding for
what's expected of us

and what's expected of them,
so I hope it goes well.

♪ ♪

We cannot do this without
the support of the Orendain.

- In negotiations,
I think it's very important

to think marathon, not sprint.

I think about 5, 10, 20,
30 years down the line.

When you give people more
than they ask for,

you have a strategic partner
for life.

[cheering]

- Salud.
- Salud.

- Mark, what's going on, man?

We locked everything down
for 15 years,

and I feel really good.

- It's been a great day today

with the Orendain family
and everyone.

Excited about everything, man.

- Four generations of tequila
and their family

and they've never taken on

any other product
other than their own.

- Hello.
- Hi.

- Hope to see you soon.
[laughs]

- Nice to see you again.
How are you?

For them to allow
Abe and Aron into

the Orendain family
and distillery

and to distill Flecha
is pretty incredible.

♪ ♪

- Look how cool
this red dirt is.

This is all from
the volcanic region.

It's beautiful.

When Abe and I first started
talking about Flecha Azul,

we thought it was something
that was gonna be

regional, friends and family.

Now we have Mark.

You get Mark involved
and everything changes, so--

♪ ♪

- How have you been?
- Good. How are you?

- We have tons of stuff
to get through today.

♪ ♪

We have 11 styles
that we want to fit.

- From the beginning,
it was a men's brand.

They wanted to really fill
this niche in the men's market

that wasn't there,
which I think is awesome.

And I feel like as we started
and we started to see

that Mark has a large,
you know, fan base of women

and women shop
for their husbands,

things have kind of, you know,
evolved a little bit.

- So these are really cool.
- I think it's nice.

Like, kind of loose
and like this.

- Mm-hmm.

- If it's gonna be
the boyfriend tee.

- Yeah.
- Yeah.

- I mean, this looks like
something Mark would have

and then just throw on.
- Yes.

Yeah, totally.
- You know?

This fabric's good too.

Are you guys gonna have
the Municipal somewhere

where it's visible?
- Yeah.

- Yeah. Currently we have it,
like, right here.

- It definitely needs
to be more snug.

- More fitted.

- That hem is
super exaggerated--

- Mm-hmm.
- Yeah.

- But it still lays flat.
That's exactly--

- And it's way longer
in the back.

- Okay, yeah.
The fit, I just don't love it.

- I prefer this one
if it's just unzipped.

- Yeah, let's see it un--
- Unzipped is cute.

Like, if you have a sport's bra
and a legging--

- Yeah. That's better.
That's much better.

- Women's is new and we're
still figuring a lot out

and that is going to be
a huge learning process.

- Were these leggings--
- It's a little high.

- We have to remember,
guys, too,

this is gonna be on
not just her body.

What size do we go up to?
- Just extra large for women.

- Everybody can't be,
like, ten pounds.

Like--I mean, it's just
something to think about.

I'd rather see
extra-extra large

than extra small.
Right?

- With a line that's so new,

we don't truly know
our women's customer yet,

so it is kind of
a guessing game.

We just need to
come up with a solution.

- I'm gonna take one of these
and work out in it.

- Good. Yeah.
- That would be amazing.

- Say little prayers.
- Yeah.

- Everything's gonna come back
like we tweaked it.

- Okay, bye.
- Bye.

- All right. [sighs]
- Okay.

- I think it went well.
- I'm just--I'm worried.

- Yeah. It was okay
when it was just men's

and now, it's women's,
which is so exciting.

I love it.
- Mm-hmm.

- But it's like--it's so much.
- Yeah.

- And I just don't know how--

- Clothing is complicated.

Men and women's clothing
are very different.

In the sophomore year
of your business,

I would be nervous.

Like, that's a big expansion
relatively rapidly.

I do think having
the right team in place

and knowing that you actually

are set up for growth
is really key.

- I am just wondering
if we're running out of magic.

- Yeah.

♪ ♪

[upbeat percussive music]

♪ ♪

- What's up, Mark?
How you doing, buddy?

You all right?
- Yeah, absolutely, brother.

- I pulled up.

I say, we at Mark house
or the Ritz-Carlton?

♪ ♪

- Want a place to sit?

- I know I done gained
a couple pounds.

- [laughs]
- No, I don't mean that.

- I knew a couple guys--
I saw the video earlier

and I said, "I need to get on

this workout plan
at 5:00 in the morning."

- You can come and join us,
any time.

- We want to create shows
that we're excited about

and we can take a chance on.

We don't want
to just pump out stuff

that's been there, done that.

It just doesn't excite me.

It doesn't excite
the people that work here.

So we really want to create
fresh, innovative concepts

and programming

and you don't win
all the time,

but you get enough wins
then you're doing okay.

I love the concept in general.

I think if it could be
more about,

like, life lessons as well.

Like, how would your son
treat Mark?

How would Mark's kids
treat you?

And maybe it's like, you can
get through to Mark's kids

a lot better than he can
because it's Dad

and "I don't want
to listen to Dad".

- Yeah, that's how
that sh*t is, too.

If I try to relay a message
to my boys about sports,

they don't hear sh*t
I gotta say.

But if I FaceTime somebody
else they "look up to"

then they all f*cking ears.
- Is that something, though,

that you would want
to have in the show?

Or is that too personal?

- The more personal it is, the
more relatable it's gonna be.

- And on top of that,
it shows the struggle

of different personalities
with your kids.

My oldest is a junior

and I regret this to this day

of actually, giving him
my name.

I should've given him
his own identity

because he shies away from--

- It's very similar
with Brendan too.

Like, Brendan's, you know--

he doesn't want me
coming to the games.

If I come, I gotta stay
in the car.

- Right. Right.
- Got to wear a mask.

- I had--yeah.

- Like, man,
can I stand over here?

Don't yell. Don't cheer.
- Right.

- I'm like, "I'm just trying to
be a proud dad," you know?

We should talk about putting
together a pitch for the show.

- I have ideas and I'm--
- Mm-hmm.

- I'll email you guys.

You can really,
you know, digest it.

- Like, no bullshit, Mark.

Like, the world will
f*cking go crazy.

sh*t will f*cking take off.

- Let's figure it out.
- Do it.

♪ ♪

[tense music]

♪ ♪

- These are my parents, I don't
know if you've met them.

- Hi.
- This is Mark.

- We said hi briefly on set.
- Oh, yeah, yeah, yeah.

- I was in a whole suit.
- Yes, yes, yes.

- How are you guys?
Nice to see you.

Pleasure. How are you?

♪ ♪

- I think the results
from this test screening

will be really informative.

It's a whole other deal
when you're showing

people who feel no obligation
to tell you that it's good.

[laughs]

- You are the first audience
anywhere to see "Stu".

[cheers and applause]

- It's really, really helpful.

You know, you sit in the room
with the audience

and you can feel
where things are dragging.

You can see what humor
is landing and what's not.

What is maybe unclear
or unfulfilling or unresolved.

[indistinct speech]

- I can't believe
that all I get.

[laughter]

- I'm hoping we get
a good mixture

of religious and nonreligious
people in the audience.

I'm really excited to see
how it plays for both sides.

- I never miss.
[groans]

[laughter]

- If you attempt something
deep and dramatic

and people don't buy it
or laugh or don't like it

then, you know, you've tried

and they perceive you
to have failed.

♪ ♪

- Raise your hand if you rated
the movie excellent.

Thank you. Very good.

[laughter]
You really like "Stu".

What'd you like about "Stu"?
- It was pretty real.

- Yeah.
- It felt real.

- Yeah.

- I love the interwoven stories
of being resilient.

- It was a great cast.
- A great cast.

How many people
loved the performances?

- Oh, yeah.
- Oh, phenomenal.

- Was there anything
that held you back

from liking the movie
even more?

- There is a scene that
I thought was unnecessary.

- Okay.

- The scene of Mary
leaning over his body.

- When the Virgin Mary
is over him.

- It's too spelled out for me,
at least.

- It felt too real.
- Yeah.

- Make it more of a vision.
- Yeah.

- It should feel
more like a vision.

- You know,
you're obviously trying to

hit the faith-based audience,
so I wanted it to be reverent

and uplifting

and inspirational
and edgy too.

I wanted to make a film that
would appeal to the masses

who I think are more receptive
to edgier material,

so it was finding that balance.

- So thank you so much
for staying afterwards.

all: Thank you.

♪ ♪

- That was a fantastic job.
- Thank you.

Hey, there was a lot of laughs.
- A lot of laughs, yes.

- A lot of laughter, yeah.

- Hopefully,
the audience enjoyed it

as much as it sounded.
- I think so.

- I knew at the end of
the day, the movie will work

and will find its audience,
and so we'll see what happens.

All right, well,
I'm glad you guys enjoyed it.

- Thank you so much.
- We're gonna head home, but--

All right, see you, guys.

♪ ♪