02x06 - Wahlberg Meets Wall Street

[bunniefuu]

- Wahlburgers at home.

I always figured if they saw
my picture on it,

they'd lose their appetite.
- [laughs] That's great.

- You just pick
the main points, okay?

We're coming out
in September.

- But I'm not Mark Wahlberg.

See, it says--it says--
- Doesn't matter.

And you could just say
your name.

- It says Mark Wahlberg.
- You just say your name.

- It says Mark Wahlberg.
- Can you say your name

at least?
- Say your name.

- Hey, Larry,
Mark Wahlberg here.

I can't tell you
how excited I am

to get started
with you guys in September.

Obviously, Paul and I
are very committed

to doing everything we can

to be the best partners
for you guys at Publix.

You were great.
- You were fantastic.

That was unbelievable.

- So happy to introduce
my brother Paul.

- How are you?

Mark?

- The guy can't talk.
- Not much.

- I mean, it's like he's got
his foot in his mouth.

- Yeah, this is awesome.

- I just did three.

You do one.
- I-I-I--

- Hello!
- Your stellar performance.

- Enough with this guy.

- Go.
- Action.

Hey, Fred, David,

Mark Wahlberg here
with a very quiet

but wonderfully handsome
Paul Wahlberg.

On behalf of all of us
at Wahlburgers,

we want to thank you guys

for deciding to carry
our products.

May God bless you. Paul?

- Awesome job. Thank you.

[upbeat hip-hop music]

- ♪ n*gga, I'm coming through,
rubber band man ♪

♪ I'm coming through
like the sandman ♪

♪ I'm coming through,
my clique don't care, n*gga ♪

[dramatic orchestral music]

♪ ♪

[plastic crinkling]

- "Prototypes
of a short/shirt fabric

"we are working on
for Spring 2022."

"Get your feedback."

I don't know.

black with the gold--brownish.

Nice. Oh, this is cool.

Some different colors here.

Cool.

Oh, this one goes
really good

with this right here,
what I got on.

Boom.

Yeah.

[FaceTime rings]

What's up, Harry?
- What's going on?

- You're looking good, baby.
You got the hair done.

- You like that?
I'm trying to keep up.

What'd you think
of the stuff that I sent you?

- I like the fabric
on the shorts.

I just don't necessarily like
the look of them.

They just kind of look
a little...schlubby.

We had an amazing first year
with Municipal.

But we gotta really continue
to spend

and throw money
at the business

because lots of other people
out there are launching brands.

You know, there's lots
of people gonna be nipping

at our heels, and, you know,
we've gotta continue to grow

to set ourselves apart
from the rest.

So, Harry, how is
the women's line coming?

- It's coming.

- You cannot ignore women.

They're making more money.

They're the breadwinners
in their family.

If you ignore women,
you're ignoring a huge segment

of the ability
to generate revenue, period.

- You know, I would love
to get my wife involved

in helping launch
the female line.

She's got fantastic taste.

So I think it could be
a good fit.

- Mark's desire
to have new things

and to constantly be
looking forward is challenging.

It's every day,
you come in thinking,

"How are we gonna do this
different?

How are we gonna get better?"

You're moving at a pace
that's significantly faster

than any of us really have
in our career.

- Keep it coming.
All right, buddy.

- See you, buddy.
- Bye.

♪ ♪

- Like, we're thrilled to be
partnering with these guys.

- Yeah, obviously
we've gotta be super sensitive

to that relationship.
- Yeah, yeah.

We have a chance to work

with a Native American Indian
group.

They want to do
some casino locations

because the pandemic
hurt them as well.

The whole opportunity
is 'cause buffets are now gone.

And so they have
all these spaces

in all their casinos
they gotta fill.

These guys are gonna be
so critical for our growth.

- So how many casinos
are they committing to

on the reservation
in the first year?

- They're gonna build
it up slow,

so they said three to four
the first.

- Well, there's definitely
a massive opportunity.

- Yeah.

♪ ♪

- So what are we looking at,
Peter.

- You and your brother Paul
are gonna be honored

with an award and a thank-you

for this unbelievable
partnership

with the tribal nations.

You might just say a few words
about how great it is

for Wahlburgers to create
this partnership

for us all to grow together.

[line rings]

- Hey, Mark.
- Hey, Mike.

- How's Vegas going?

- It's been...
absolute craziness.

I'm beyond multitasking
right now.

So we have to make
some important decisions,

like, today.

- So are you going
directly to New York

for the F45 IPO?

- No, I need to get home,

get all this work stuff
out of the way, so--

- Okay. I'll see you
in a few days.

- Okay, great.
- Yeah, bye.

[line beeping]

♪ ♪

- Okay, guys,
let's talk women's here.

- How many colors
are we doing of--

- Just, like, a couple.

Like, I want it to be
different from the men's

but it'll feel
like Municipal, right?

- Right.

- Adding the women's line--

as of right now,
it's gonna be our same team.

It's gonna be a challenge.

There's gonna be
double the fittings.

There's double the, you know,
amount of clothing.

So that's a huge thing
that can add stress.

- What does launching
the women's line mean,

well, like, for us?

- [laughs] Oh, yes.

- [chuckling] Is there
more money that you needed?

- No, of course there's not.
- [chuckles]

- Yeah, it is.
Yeah, of course.

The day-to-day implications
of putting all their own money

on something that'll take
several years to develop is...

really hard.

It's a big opportunity, though.

I mean, it could double
our business if we do it right.

- Okay.

- It could not double
our business if we do it wrong.

The stakes feel significantly
higher now than they even did

before we launched
the Municipal brand.

- We're gonna be fine.
We're gonna be good.

- Yeah, it'll be good.
- We will.

♪ ♪

[upbeat music]

♪ ♪

[indistinct chatter]

- Mark, how are you, buddy?

[indistinct chatter]

Wahlburgers burgers, man.

- So here we are.

And Wahlburgers is

as the Little River Band
of Ottawa Indians.

[cheers and applause]
Mark Wahlberg, everybody.

Give him a giant, giant, Indian
Country round of applause.

[cheers and applause]

What we're trying to do

is take a giant step forward
out of this pandemic

and build our economies
for the next seven generations.

And to be able to partner
with the Wahlbergs

is a dream come true.

[cheers and applause]

- And I just want to say
we are honored

to be partnering with you guys.

We look forward to sharing
our family experience

and creating fun
family environment

for all of your customers
and all of your families.

In starting this business
with my brother Paul

and with my brother Donnie
and with my mom,

for her, it was all about
us getting along,

supporting one another,
and giving back.

We want to continue
to honor her.

And it's an honor for us
to share our family experience

with your family,
so we thank you so much.

[cheers and applause]

- It's amazing.

It happened.
It happened.

You know,
that's pretty special.

Now the fun begins.
- I know. I know.

- [mouths word]

[soft music]

[upbeat hip-hop music]

♪ ♪

- Hey, guys. How are you?
- Hey, how's it going?

- What's happening, man?
Everybody's just standing

in weird places.
- [chuckles]

- Levi, I like your hat.

- Archie was actually
the first person

that's ever seen this

outside of our friends
and family.

- Really?
- So you guys are

the second people to see it.
- Yeah.

- Where's Archie in all this?

Where is he?
- Yeah.

Where the f*ck's Archie?
[laughter]

- I get pitched stuff
all the time.

I'm getting pitched
more and more stuff lately.

I mean, anybody can come up
with a good pitch.

It takes a lot more than that
to build a real business.

- So I built the first one
just for personal use--

for going to the gym
and making a protein shake

that wasn't lumpy.

'Cause there's shaker bottles

and there's little plastic
portable blenders

that's not really
a full-powered blender.

- Blender Cap is a high-powered
blender in a cap

that fits on a thermally
insulated container.

- So you're putting
all the materials in here--

- Yeah. Then you can blend it.

- And then you just--

- Portable blenders suck
right now.

They're not gonna suck anymore.

- I'm always looking
for people to be optimistic

about their vision
and to be visionary.

But I also really want reality
of what is it today.

One of the worst things is
when there's a misalignment

on expectations.

So if you're going
to sell something

to an investor
and get their money,

it better be as honest and real
as you can make it.

- Couple design things too.
- Oh, sh*t.

- The first one we made,
we realized,

"Okay, that's a weapon."
- Yeah.

- That's a problem.
- Yeah. Yeah.

- So what we've done is,
we've actually designed

a safety switch in here.

If the gasket is not
under compression

and fully on the bottle,
doesn't turn on.

You want to make a smoothie?
both: Yeah.

- Oh, nice, we got PI.

They pulled PI
out of their bag.

- Oh, yeah.
- Yeah, we got a--

we'll do a margarita
with full ice.

- It's a portable blender.

And they're making a smoothie.

Can you try it for us?

- We have a supply chain
to scale it.

that's not really...

[blender whirring]
Where we need help.

[ice crunching]

- Need help, you know,

selling it and marketing.

You know,
we're manufacturing guys.

- Uh-huh.
- That's not our expertise.

- These guys created something
that's a great idea

and could be
really successful.

- Fantastic.
- Is it blended well?

- Smooth.

- But launching a new product

takes marketing,
creating awareness

about their product...

- We worked on bringing
the Apple Watch

to market originally.

You know, we lead teams
that do that professionally.

- And what do you think
the price point should be?

- We want to sell them
for $119.

In the U.S., they sold


last year.

So if we can sell 5% of that,

it's $119 million in revenue.

We want somebody
that believes in the brand...

- Yeah.
- That's focused on our brand

and can promote it on top
of just giving us a check.

I want to see Instagram posts

of Mark making a protein shake
in the morning,

'cause I bet he does
every morning.

- Every--of course.

- Obviously they're both
successful in their fields

and they have the willingness
to do whatever it takes

to get there, but, you know,
I also need to get

into where they are
financially

and see if it makes sense
for me

to invest in the business.

- Awesome. Thanks, guys.
- Thank you.

- Nice to meet you.
- Thank you. Likewise.

[light music]

♪ ♪

- We definitely think
going public

is the best opportunity
for the business right now

when it comes to expanding

and kind of just spreading
our wings a little bit.

♪ ♪

- Well, after 2 1/2 years,
it's great to be here finally.

- Oh, I know. It's been
a long haul, I tell you.

From the very first meeting
that we had

before making
our initial investment,

Mark and I said,
"We'll get involved

if we're able to help
take this company public."

- You guys have a meeting
today,

and I thought everything
was done.

- So today's meeting,
we negotiate a price

for the stock
that we're gonna give out

in the IPO.

We want to price this right

so that after it starts
to trade

on the New York Stock Exchange

that people are excited
about it

and the price keeps going
up and up and up.

IPO is a stepping stone

to achieve greater credibility
as a publicly traded company

so that we were less dependent

upon borrowing money
from banks.

But we always recognize
that going public wasn't

the end of our hard work;
it was the beginning

of the next phase of hard work.

There's a lot
of dollars at stake.

- Sounds like it's not going
to be a boring meeting.

[tense music]

♪ ♪

- We just agreed
to IPO it at 16 bucks a share,

which is
what we were looking for.

So we're really excited
about it.

One small step for mankind--

or how does that go?
[laughs]

Giant leap.
- Well, considering everything

that happened with COVID
and all the fitness concepts

that didn't make it through,

we're in pretty good shape,
you know.

- I mean, the rebound

out of basically all--
worldwide, all studios closed

to where we are now,
which is over 90% open

in a very, very short
period of time,

is just frickin' amazing.

[upbeat music]

♪ ♪

- Cool.
- Great.

♪ ♪

- Designing for men
and designing for women

are completely different
ball games.

- Hi. How are you guys?

- Hi, Rhea. How are you?

- And that is going to be
a huge learning process.

- This is a pretty big deal,
of course.

We always knew that women's
was gonna be

a major piece of Municipal.

Who is the Municipal woman?

And how is she unique
to what other people are doing?

And how will our product
be unique?

- Mm-hmm.

- I really didn't know
Rhea at all.

Like, is she reluctant?
Is she excited?

Is she--
how is this gonna work out?

- I love this.
- Right?

- I l--I feel like
these kind of leggings

are more forgiving...
- Absolutely.

- Than the ones
with all of the Lycra.

- Right.
- I was quickly put to ease

after a few minutes.

Of course
she's the right person

to help us do this.

She's got experience
as a model

who has made the transition
to being the best mother

and the best business partner.

And practically speaking,
she is the consumer.

- Would you offer it
with a hoodie

and then this style
and the cropped?

- Yeah, I think it depends
on how we--

how we architect
the line and...

- Yeah.
- Dollars and, you know,

a lot of...
- Yeah.

Math.
- Right.

- If we had
a board of advisers of ten,

nine of them would say
don't do what we're doing.

And maybe we should wait.

And maybe
somebody would tell me

the smart money is to wait
until you're

four or five years
down the line,

but I think certainly
the way that Mark's wired is,

if you feel like you got
a good idea, go for it.

Time is wasting.

♪ ♪

- Hello.

- Hello.
- Hey.

- How's it going?
- How are you guys?

- Good, man. Good to see you.
- Likewise.

I love that the guys
look like they're in a garage.

- 'Cause we are in a garage.
[laughs]

Yeah, this was the birthplace.

- Archie, you want
to go down the list

that we want to discuss?

- Sure, yeah.
One was the name, of course.

- I know we've kind of broached
on a need

for a broader brand name.

- The word "blender"
is not sexy.

Doesn't get you excited.

It's like, you want something
that sounds cool.

- Successful brand names

are either just
really amazing names,

or they're names
that are backed

by $100 million
marketing campaigns.

- One of the biggest
challenges, believe it or not,

is naming your company.

Some people want cool names.

I want a name
that when you look at it,

you know exactly what they do.

And if it's not
immediately obvious,

then you're gonna have to spend
more and more and more money

to create that connection.

- You told me about some
potential new bottle design.

And tell us about that
and where the product is.

- What we're
talking about really

is just finishing design,
getting the new bottles--

- So you're not ready
for the product yet.

- Not yet.

- Let's try to drill down

on those "use issues."

- Yeah.
- Once you have

this beautiful smoothie,

where do you put the cap?

I'm assuming that in the gym,

you'll have to put it
down on the floor.

That's another issue.
- Yeah.

I hear you.

One thing I didn't design

is adding sort of
a flip top lid to that.

- At this point, we totally
have faith in these guys

to get a great product
out there.

But they have to do it.

Like, right now, we don't have
that product in hand

that we could physically feel
and play around with and use.

- Blender Cap, we think,
is a little bit different.

And our forecasts
are a very bullish.

This is our original
projections:

a million units
over the first two years.

We know it's aggressive.

We think we can do it
if we can get enough eyeballs

and enough people seeing
the product in action.

- I believe in the concept
and the product.

But I feel like
your projections are...

overly ambitious.

I would take any number
that you've previously given us

and cut it by 90%.

- The first thing
I do need to remind you is,

this is a tech product.

This is not
a commodity product.

We're not trying
to sell something

that is already in the market.

We're offering a completely new

and improved user experience
for people.

- Well, just so you know,

I'm a worst-case scenario guy.

- Okay. We can look at that.

- Great. Well, we can
get after it pretty quickly.

Let us try to just get into it
now that we have the details

and convene
and get back to you super fast.

♪ ♪

- Morning, Mark.
- What's up, buddy?

How are you, sir?
- Good to see you.

- Good to see you.

Long time, no see.

All right, guys,
have a good one.

- Where are you?

- We're going to
the Stock Exchange right now.

We're going to ring the bell.

- You're not wearing a suit?

- Why would I wear a suit?
- [chuckles]

You excited?

- No. I think
the real work begins now.

- Can I celebrate
for ten minutes?

- What are we celebrating?
We gotta go to work.

- I'm celebrating.
I don't give a f*ck.

- It really has been
a lifelong quest

to achieve
that next level of success

for the F45 business.

And just--yeah,
everything has been

pretty darn cool.

[dramatic music]

♪ ♪

[indistinct chatter]

- Welcome, again.
Congratulations.

- Thank you
for the hospitality.

- I'm actually starting
to play again.

- Yeah.
- Yeah. I tore my meniscus

sh**ting a movie, so I--

- Did you really?
- I stopped playing

for, like, six months.

You know, I'm taking risks
on myself all the time.

That's why I bet on F45
the way that I did,

because I see the results
that people are getting.

- This guy's invincible.

He's invincible.

- I think going public
is great.

I think it's terrific,

because it gives you

an opportunity to...

access capital
at an efficient price.

That's terrific.

But then you have to realize

you're in a couple
of different businesses.

You're in your business,

and then you're in the business
of selling your stock.

- It is my great honor
to kick off today's celebration

for the initial public offering
of F45.

[applause]

- There's huge negatives
to being public.

You've gotta worry about making
each quarter's numbers

and delivering what Wall Street
thinks you're gonna deliver.

And for a celebrity-backed IPO,
there's gonna be

more pressure on you,
more criticism.

If you do it too early, I think
you can really stub your toe

and have it not work out.

♪ ♪

[cheers and applause]

♪ ♪

[bell dinging]

♪ ♪

- Thank you so much.
- Thanks, brother.

- Mark, can I get one
for my mom?

- Sure.
- You mind? Seriously.

I would actually FaceTime her,

but I don't want to embarrass
you, to be honest with you.

- Call her. Call her.
We'll say hi to her.

- Are you calling Mom?

- No way.
- Yes.

- Would you honestly do that?
- Yeah, of course.

- Ma, look at who I got here!

- Hi, Mama.
[laughter]

Make sure your son
calls you every day

to tell you how much
he loves you.

- Oh, thank you.
- And take good care of you.

- Okay.
- All right. God bless you.

- Thank you. You too.

- Let me tell you something,
bro.

Seriously,
you're a f*cking rock star.

- Ah, no problem.
- You're a rock star.

- It's all I do--breakfast,
morning, noon, night.

I've got to have it, man.

All right, congrats, man.
- [speaking indistinctly]

- Danielle.

You gotta let me know
how long the smile lasts.

Bye, guys.

♪ ♪

- I didn't until we started
talking about it.

And then we always felt
like that that was

the path for F45.

- I heard you mention
your mom a couple times today.

- It's just so hard
because that's--

the first phone call
I made every day was to my mom.

I don't get to make
that call anymore.

And it sucks. [sighs]

I mean, it's part of life,
but it just sucks.

You know,
so I was just telling that guy,

who's clearly a mama's boy,

just never take it for granted.

Call her every day.
Tell her that you love her.

Take care of her.

[somber music]

♪ ♪

[FaceTime ringing]

Hey, Googie, good morning.
- Hi, Dad.

- What time did you wake up?
- Just, like, ten minutes ago.

- All right, I love you.
I'll see you at the airport.

- All right. I love you.

- Love you. All right, bye.
- Bye.

♪ ♪