02x08 - Mark on a Mission

[bunniefuu]

[upbeat music]

♪ ♪

And--
- Great subject.

He's a great man.
- And what's your question?

- How did he impact your life?

- Oh, my God.
He continues to impact my life.

Hold on.

I'm gonna see if I can
get him right now.

Love Marcus.
Marcus Luttrell is one of our

greatest heroes of all time.

The only problem is, he does
not like the word "hero."

He's such a humble guy.

One of the bravest
individuals I've ever met.

Hey, Marcus.
- [indistinct].

- Hey, say "hi" to this
young man right here.

- What's going on, buddy?
- Sam.

- Hey, he comes up
to me in the supermarket,

and he goes, "I need
to ask you a question

about Marcus Luttrell.
I'm doing a project on him."

And he said,
"How did he impact my life?"

And I said you continue to.

Say hi.
Ask him a question.

- Hi.
What was it like being there

and doing what you did?

- In Afghanistan?

- Yeah.

- Wow.
Marcus, I love you, brother.

- Love you.
- That's awesome. Thank you.

- That's a real guy
right there.

All right, brother.

God bless you.

- Thank you for that.
- Bye. Take care.

He said listen
to your mama, boy.

I gotta tell my kids that.

[upbeat music]

- ♪ Come on, whoo ♪

♪ Come on, whoo ♪

♪ Come on, whoo ♪

♪ Come on, whoo ♪

♪ Come on, whoo ♪

[funky music]

♪ ♪

- Hello, Archie.

- Hello.

♪ ♪

- Bubbe, bubbe.
- Yes,

- State of the Union address,
so where we are

is unrealistic.

- Well, yes.
It is that.

- You have all
the talent and the capability

of growing this company.

If we're holding you back
in any way,

we want to make sure
that you're free to go and make

the decisions
that you want to make,

and go and make unrealistic,
big, giant success.

Is that Lev and I
holding you back?

- I don't think you've
ever held me back.

- Oh, so it's Lev
holding you back.

Add it to the list of f*cking--
- Actually--

- You know what?

Put it in the f*cking
suggestion box, okay?

I heard it all day long.

- That was good, Lev.

- So you're angry
at me for my day job

as manager and
the quality control supervisor.

Is that what you're saying?

- I think a lot of work
is put into things,

and you're like, "It sucks.
It's garbage. Next."

- There is a conflict
of interest

in terms of
what's good for Mark versus

what's good for the business.

- Lev and I started our
production companies together,

and have a very successful
television business

in the scripted world
and also in film.

So, you know, it was a
natural thing for us to then

go into the unscripted space.

And so Archie obviously having
a lot of experience there,

we decided to partner up
with him.

You know, he asks me
to do stupid sh*t sometimes,

but, you know, I can either
say yes, or I could say no.

So other than that,
all good, but no.

I love everything
about the guy.

- So, Archie, at some point,

you gotta f*cking fly
on your own.

You can't just be
jumping on Mark's back

and telling him
to walk up Everest.

Like, Archie--
- Have I done that?

- Out of about 650 shows
that we've pitched,


being a part of it.

The real thing is, Lev doesn't
want to have to go to the well

and reach out to his contacts
to get celebrity attachment.

It's not Mark, per se,
it's other people.

And by the way,
that's what the industry

demands: star-driven material.

- Okay, so get another star.

I understand.
I hear you loud and clear

that the industry
wants big-name talent

attached to everything
that goes on,

but tell us, other than Mark
starring in another show--

- You could join me
on some more pitches.

- Okay.
Done.

- Okay.
- Done.

I'll be on every pitch
you want me for.

- Okay great.

- The hard part sometimes
is being brutally honest

with your friends
about the business

that they're running
and the business

that you may have invested in,

because you're not
doing them any favors at all

if you just don't tell them
the absolute hard-core truth,

because that's the only way
they stay in business.

And if you're truly a friend
to them, you can be honest.

- I thought this was
gonna be a like, "Okay.

We got some issues, but we're
all gonna really rally."

You're starting to sweat
and get clammy.

Take one of the shirts off.

Take off a couple of layers
if you want.

Just relax.

- I am shvitzing up here.

[birds chirping]

[upbeat music]

♪ ♪

- Gentlemen.

What's up?
- How you doing, man?

Good to see you.

♪ ♪

- How are you?
Doing good.

- Doing good?
- Good to see you.

[indistinct chatter]

- I am meeting with the
distributors and everything

and seeing how much effort
and horsepower

they were going to put into

building and growing
the product.

Hi. How are you?

I want to make sure everybody
knows how committed I am,

I mean, 'cause I will go
the extra mile.

Thanking them for supporting
our business goes a long way.

How are you, sir?
- Good. How are you?

- Nice to see you. Mark.
- Mark. Joe.

- Very nice to meet you.
Hi.

What's up, girl?
Sorry to show up unannounced.

- [indistinct]
- Hi. How are you?

- Welcome to the family.
- How are you?

- Nice to see you.
- God bless you.

Sorry for showing up
unannounced.

- Oh, I love it.

- I need somebody who can
actually taste the product...

- I wasn't prepared for this.
- Who really understands...

- Uh-huh.
- The difference between

a real premium tequila
and all that other sh*t.

- Am I gonna get in trouble?
- No you're not.

You're safe.
- No, no, no.

This is--
- Is HR around?

- This is part of the job.

- Salud.
- Cheers.

- Cheers.
- Nice, isn't it?

- Mm-hmm.

- Nice to meet you.
- Nice to meet you too.

- What's going on in here?

- You're Donnie
and Paul's brother, right?

- Oh, well, I don't like that.

Oh, my God. I like your cross.
God bless you.

- Thank you.
- Hi. How are you?

- Oh, my gosh.
So great to meet you.

So I don't know if
you know him.

- Oh, I'm a hater.

I'm so jealous right now.

I'm going to FaceTime him
right now.

So listen, I'm out here
trying to build some business,

and I come into this
lovely lady's office,

and all she has
is pictures of you with you.

Hater sh*t.
Hold on. Say hi.

- Good to see you
again, Donnie.

- Hey.

- All right. Love you, buddy.
- All right. Bye.

- Bye. Bye.
- Bye.

We'll bring it.
We'll bring it out of you.

- Cheers.
- We go--we go hard.

Made my day.
Thank you.

♪ ♪

[dramatic music]

♪ ♪

What's up, buddy?
- Hey, man. How are you?

- Good.
- Good to see you.

- I'm J.J., man.
Nice to meet you too.

- How's it going?

♪ ♪

Well, we kinda want to
get up to speed

with everything that's
happening with Wahlburgers

and the progress there.

- So Wahlburgers itself
as far as transitioning

into the store,
where are we at with the 21

that we were planning?

- We've got six left,
I believe,

so we have about three
or four opening a week, so--

- You got two more on Thursday.
- Yep. Yep.

- Hy-Vee
is a fantastic partner.

For those that aren't
from the Midwest,

it's, like,
the best supermarket you've

ever been to on steroids.

And one of the nice things is,
they also are putting

our restaurants
in their stores.

- We've gained
huge market share,

and we're at numbers now we
thought we'd be, you know,

five years from now, so...

- You guys are very
important to us,

and we're gonna do what we can
to--I mean, it's an old saying,

but your success
is our success, so...

- We've made a new partnership
with Hy-Vee,

and they've been fantastic.

They've committed
to really focusing

on real growth and expansion.

They're taking
their 8-state footprint

to now 26 states.

We're hoping to get
from almost 100

stores now
to hopefully 300 to 400,

in the next couple of years.

I think finally
Wahlburgers has got a shot.

And then, of course,
there's a great opportunity

with that 45.

With that 45 we're
dramatically up post-COVID.

People were just
coming in droves,

I mean, they're sitting
at home doing nothing,

and they really want
to have that experience.

Pushing each other.

- I've actually been
working out more.

- I wouldn't know it.
- I've...

[laughter]

- So with that 45, how has it
expanded in the country so far?

You're talking about still
franchise opportunities or...

- If you guys are hesitant
on that,

I'll open up a studio myself.

We could open up a studio,
do a test.

If you guys want to be partners
with me and just the master

franchise, we can do that.

If you guys get me


it's going to be
off the charts.

If I don't triple your
membership in three months,

I will quit.

- Triple it in three months.

That's pretty ambitious.

- I read a lot
of biographies, sir,

and the one thing that unites
great men is their reach

always exceeds their grasp.

[dramatic music]

- All right.
Say hi to your family

for me, please.

♪ ♪

[funky music]

♪ ♪

- What's up, Wayne?
- Hey, what's going on, man?

- This is a cool place.

- Welcome.

This is like
the secret speakeasy

of VIP shoe shopping.

- I love it.

Mark likes things
that are unexpected.

That aren't usual.

P448,
this is the European brand.

It's fashion.

It's expensive.

Those don't seem like they'd
be a great match for MUNICIPAL,

but especially
with Mark's passion,

it makes a lot of sense
to at least explore

whether they might be the ones
to help us do what

we want to do in the category.

Mark must have asked me this


How quickly can I get
a MUNICIPAL shoe on my foot?

- Our goal is to go from
sketch to box in nine months.

On this stuff,
development is the key.

We want to find
that magic shoe that

just becomes iconic globally.

For MUNICIPAL footwear,

to develop something
that can perform,

but at a price that's fair,
you have to source things

all over the world.

There's just not, like,
one place you go that can

just make any type of shoe.

- These are made in Italy?
- Yep.

Everything's made in Italy.

- Can they do the performance
shoe in the places you know?

- Well, Italy is fantastic
with luxury, handmade sneaker

if you want a shoe for $800.

- Mm-hmm.

That's a big leap to go from
expensive, premium,

luxury to something that is
more accessible and affordable

for a lot more people.

I think it's a big challenge.

We want something that we can
be proud of that we can

stack up with anyone
but completes the look

and completes the lifestyle.

- It's really hard to make
something amazing for a price

that's also amazing.

The goal would really be
to get you guys over there.

Just--
- I'd love to.

Mark's so visual that I think
that would be really helpful,

just to show him
and collaborate a little bit

so that you can get
his wheels turning too.

- So let's do it.

- All right.
I appreciate it.

Thanks, bud.
- Okay.

[light string music]

♪ ♪

[music intensifies]

♪ ♪

- There we go.
I went to Chicago, yeah.

Some roots in the ground, bro.

I'm in the weeds.

Oh, dude.

What about when I
gotta do this while I'm

making a movie in Europe
in the middle of Croatia,

Serbia, Dominican Republic?

I mean, I've been doing this
for 32 years, you know.

♪ ♪

- Mark.
It's beautiful.

- I love it.

♪ ♪

You can tell people,
like, actually

come here and hang out.

- Yep.

- If we had one store
we were gonna build,

I'd much rather go
into a c*ptive market

than, like,
put it in a suburban market.

You know, c*ptive, you know,
brings a lot more people.

Our name brand recognition.

It always does so well
in those kind of environments,

so it's a safer bet to me
to be in a c*ptive location.

- People must really
come here and stay a lot.

They have a meal.
They walk around.

They shop.

They probably have another
meal on their way out.

It's pretty incredible.

- Mark needs to make sure
that it has great quality,

great variety, and that they
can constantly keep the brand

in the consumer's mind.

- Yeah.
Let's do the first one

that I already took a look at.

- Okay.
- Mark Wahlberg here.

I have some exciting
news to share.

Right now, for a limited
time, kids eat free every day

at all Wahlburger
Hy-Vee locations.

Head over to your local
Hy-Vee Wahlburgers,

and we will see you soon.

God bless you, and enjoy.

Will we continue to open
lots of standalone Wahlburgers

and provide that
full customer experience

where you kind of sit down,
order at the table,

and all of that?

Absolutely, but we are kind
of nimble and creative,

and we have to be able
to adjust.

And hopefully everything
that they're having

and that they're consuming
is still a direct connection

to us and to our family.

- So this is PI over here.

- This would be an amazing F45.

- We're also now into
the F45 conversation.

I think we're going to do a
test of, like, five studios.

And then hopefully, you know,
we can maybe open up 200-300

gyms with them as well.

It would be a game changer
for everybody.

And people get real results.

Start with one store
and figure out how many

you guys want to do.

- Yeah. I think the first
is just get one done.

- We'll start with one store.

We can handle as many
as you guys want to do.

- Yeah. We'll be in it
as much as you want us.

- All right, guys.

- Bye, guys.
- Thank you.

[upbeat music]

[dramatic music]

♪ ♪

- You ready?
- Am I smiling or no?

- Big smiles.
- All right.

- Well, you're used to
this sh*t. I'm not.

- You're gonna say, "Hi.
I'm Mark Wahlberg."

Hi--

[laughter]

- Scene four, take one.

- Hey, I'm Mark Wahlberg.

- And I'm Jeff Naples,
the beard behind the bar.

- Yeah, well, I'm taking
over this episode,

and we're introducing
Flecha Azul.

- That's right.
- Flecha Azul.

Flecha Azul.

- And this is your tequila.

- This tequila was created
by Aron Marquez and

Abraham Ancer,
who are partners in tequila

but very successful
in their own right.

- It's not often
I'm the taller of the two.

- Damn.
- Big smiles at Mike.

Real big at Mike.
- Play to Mike.

- Toast happening right here.
Mm-hmm.

- And we want to create
awareness and excitement

around Flecha and really
promote Abe and Aron

as the faces of Flecha
and celebrate

what they've created and have
people be able to share

in the experience.

You know, we have
a lot of similarities,

and I just really
appreciated what they did

and the reasons behind it.

They created something
really special.

Number one tequila
in the world.

Authentic Mexican tequila.

Flecha Azul.

♪ ♪

This is not your
typical celebrity brand.

- Yeah.
- All right. Perfect.

- Perfect?
- I love it.

Cheers.
- Yep

[funky music]

♪ ♪

- Hey, what's up?

- What's up, man?
- What's going on, dude?

♪ ♪

This is for you, by the way.
- What?

- I'm now sober of everything,
from fast food,

to marijuana, to alcohol,
to soft drinks, to cigarettes.

But I was gifted a really
expensive bottle of Barolo,

and so I thought
I'd bring it and pretend

that I bought it for you.

- Well,
this is incredible anyway.

I love regifting.

I gotta give you some
of my regifting upstairs.

- Please do. Yeah.

If you got--I don't know,

a Crunch membership
or something.

- Well, we have F45.

You know that.

- Yes, we do, don't we?

- We're developing
several projects

with Paul Walter Hauser,
who is an amazing actor

and is a just force of life.

Very cool.

- The latest tat.
Double entendre.

- He's sort of that actor you
see his face like, "Oh, yeah.

That guy."

But he hasn't become the
full, bona-fide A-list star.

- Right now,
I'm a character actor trying

to become an entrepreneur and
make my way in the business,

whether it's film
or a docuseries.

I think I have a lot
I could offer you guys.

- 100%.

We feel the same way,
and just figuring out

what that next step is.

- One thing that I'm passionate
about is telling people

the truth about who I am
and help other people

and open up the conversation,
'cause I'm not the only one.

I have struggled
with suicidal ideation.

I have struggled
with weight loss.

I've struggled with becoming
sober, becoming a father,

being a virgin till I was 33
only to get married,

get pregnant, the marriage not
work out, and end in divorce.

I've got some stuff, man.

I've got some real tough
stuff, but if I don't

raise my hand and wave
and point at the wounds,

nobody else does.

- Ah, jeez.

Yeah.

That's really powerful, man.

I thought I was lame
being a virgin till I was 19.

- [laughs]

We gotta cobble together
the team

that's gonna make
this documentary.

If you want to do it
as a feature

and think we can get it
independently financed,

I'm in, man.

- I actually want to--
let's try to FaceTime

Wahlberg and say hi to him.

- He's probably in his
basement just doing this.

[breathing heavily]

- Hey.
- Hey, buddy.

- Look who I'm with.

- Good to see you, dude.
How you doing?

- How are you?

- Life is good.

- I love watching you grow,
brother.

- Dude, I can't wait
for "Father Stu."

It's cool that you're able
to do the action thing

and the comedy thing
but then you're also able to do

the really sincere drama thing.

It's kind of
what I want to do, man.

- Look, I mean I do
all that other stuff,

the commercial stuff,
so I can do

my little ones
that are actually,

you know,
really meaningful to me.

I don't know
what you guys are doing,

but if you want to
pause the movie,

my buddy's watching it
here at my house at 2:00.

- Oh, snap.

I would love to, man.

- Thanks, bud.
Appreciate it, man.

See you soon.

[upbeat music]

♪ ♪

Not exactly
the AMC Lincoln Square, boys.

[indistinct].

♪ ♪

- Making a fuss of all them
damn participation ribbons.

You set a real low bar.
What you expect from your son?

- I just don't him
to f*cking die.

♪ ♪

- What'd you guys think?

Enjoy it?
- Oh, man.

- My brother is a Lutheran
pastor and minister.

- Oh, right.

- And sixth-generation,
so it's hardcore in my family.

And I was the one dude who
kind of wanted to do this.

And watching the movie
it just was a little--

it's just a little affecting,

because there's
so much sacrifice

that goes into
a lifestyle like that.

- Yeah, yeah.
- But it's weird to come from

a family full of people
who make deeper sacrifices

than I make.

- Well,
they'll get their reward.

They'll get their reward.
Trust me.

- Well yeah. No.
- That's what--

you know, 'cause, look.
I made a promise

when making this movie

that I was going to now focus
more on doing God's work

and continue to do
Stu's work and--

- No manufacturing there,
buddy.

You just got the job done, so--
- Well, thank you.

Well, I really appreciate
you guys coming, and yeah.

- Thanks, man.
- Yeah.

Yep.
- Really appreciate you.

- Okay, pleasure.
Thank you.

♪ ♪

[dramatic music]

♪ ♪

God bless you.
Good morning.

Viva la France.

♪ ♪

- Welcome to our store, man.
- Yeah.

- What's up, buddy?

- Not too much.
How are you?

- Good to see you.
Good, good, good.

Oh, man.
I'm excited to be here.

I love shoes.

I've always been
a sneaker head.

The greatest gift
that I ever got

was me getting my first pair
of Chuck Taylors

from my sister.

You know, we made the
Wahlburger 4s with the Jordan

brand, you know,
and the great thing is, is,

everything has kind of worked.

But I didn't want to make
a shoe that was just a collab.

You know, why would I
build another big brand

for this company when we feel
like we can do it on our own?

Yeah.
This is perfect.

- So we have over 200
different textures

and materials every season
in every collection.

I can't wait for you
to try 'em on.

Chairs.
- Let's go see it all.

- MUNICIPAL is a brand that
has such amazing potential

in regards
to the mission of it.

Wellness. Style. Street.

- I think P448 is the
best possible partner

MUNICIPAL could have

and kind of nurture
them as a strategic partner.

We are willing
to get the message out there

to build a brand that could be
as good as it can be.

Toast, buddy. Congrats.
This is amazing.

- Yeah.
Thanks for coming.

- With MUNICIPAL, you know,

we've gotta be
in the shoe space.

Our partners in life
are moving too fast.

I'm like, "f*ck that.
This is what we're doing."

- I want a shoe.
I want a shoe.

- Yeah.
I need the f*cking shoe.

Not complete,
but I think the best way

to do it is with
people that we know

can get us the kind of product,
the level of quality,

all the things
that we're trying to achieve

in growing the business.

- It's definitely in vogue
to say, like,

"Oh, I'm so impatient."

Like, "I have this huge
vision, and then I'm gonna

make it happen," but
there's reality about how fast

things can get built, so I
think it's really important

to always match
a visionary person

with people who understand
how to execute

so that there's not
unrealistic expectations

and people don't burn out.

- Then we should just say,
"Okay.

"Let's kind of, you know,
bounce around a lot

"of different ideas
what the trainer

would look like
just structurally."

You know what I mean?
Then we kinda talk about

the fit and all that stuff.

- It's a lot of steps,
but, you know,

we've done it once or twice,
so, you know,

we think we can get there
pretty fast.

- And we obviously
want everybody's input,

you know,
as far as my partners,

but we're pressing go.

We're going to f*ck' build
something fantastic.

There he is.
Hey.

I'm in a speakeasy in Paris.

- You're just living the life.
I love that.

- Yep, and we've even
agreed that we're

going to make this happen,
and we're moving forward.

- Ton of work to do,
so let's get cracking.

- All right.
We'll hit you back.

- It's incredibly risky,
and the odds

are going to be against us,

not only because of how hard
it is to execute,

but the competitive set
is fierce.

- Wayne.
- All right, man.

- You're the best.
- Thanks, buddy.

- I'm excited.

- Come on. Put it in.
Put it in. Put it in.

- That's right.
- Get 'em in.

No, no, no, no.

Wayne, we--
we just got married.

[upbeat music]

I am investing in P448.

- Where there's
opportunity there's also

quite a bit of risk.

- You're gonna open that
and then open this.

- You know, the last thing
we want to do is go somewhere

and then quickly realize
that it's not somewhere where

we're going to be successful.

- What a wonderful thing

if we can manufacture
P448 MUNICIPAL shoes.

It's been taking off.
It's a great company.

Great, great partner.

I've always wanted
to be in the shoe business.

It's never going away.

- ♪ I am the best at this ♪

♪ Nah ya ain't gonna mess
with this ♪

♪ Ever heard the word
[indistinct] ♪

♪ I work harder than most
to be where the real is ♪

♪ Never stop training,
'cause I'm the best at this ♪

♪ This first is the last
and the last the first ♪

♪ I'll be the first one
to aim, squeeze ♪

♪ Then I'ma burst ♪

- ♪ So what's your worth,
does your net work? ♪

♪ Listen closely
to my next word ♪

- ♪ I am the best at this ♪

♪ Nah ya ain't gonna mess
with this ♪

♪ Ever heard the word
[indistinct] ♪

♪ I work harder than most
to be where the real is ♪

♪ Never stop training,
'cause I'm the best at this ♪

♪ ♪