02x02 - Taking a Shot

[bunniefuu]

[upbeat music]

- Hey.

- Yeah, he wore that every day,
and I snuck out with it.

That's why Mark hired me,
'cause I worked with Walter.

- She was feeling
super nostalgic.

- I was.

- She went
to visit Walter's grave

and Jack Lemmon.
- I did.

- [laughs]

- This job sucks.

- I love it here.
- Now I'm late.

[mimics spitting]

[laughs]

- Mm-hmm.
- [laughs]

[upbeat hip-hop music]

♪ ♪

[dynamic music]

♪ ♪

- Hey, what's going on?
No worries.

- [unintelligible]
- How we doin'?

- Mark.
- Mark, Shey.

- Nice to meet you.
- Pleasure. Pleasure's mine.

- What's up there, man?
Nice to meet you.

Pleasure.
- As well.

♪ ♪

- Thanks for being here.

Well, you know,
Shey had reached out

and seen the brand and--
- Love that.

- Yeah.
- I already wear

clothes like this
from day to day.

And I go with people
and organizations,

businesses that I align with,
like, with my values.

- We think Myles
is an absolute superstar.

It's an important opportunity
to give athletes

a chance to invest
in the business

and help grow the brand,
so see who has

that kind
of entrepreneurial spirit

that is in sync with ours.

We've got a lot of reach,

so we're gonna utilize
all that reach.

- Other companies wanted
to kind of pitch him

as a football athlete.

Let's not just typecast him
as a football player.

He's an athlete.
Basketball next week.

- I know I saw that.
- You know, football, training,

fitness, the whole nine.
- And then also

continue to prove people wrong

about how people try
to put you in a box.

You know what I mean, I've been
doing that forever, but--

- What box do you think
you're in now?

- You know. What the f*ck?

It'd be the f*cking wooden one.

[laughter]

- He said--

- We'll do this sh*t.
- That's cool.

Who have you guys
done stuff with?

- Ladder Sport.
We're working with Tonal now.

He just signed a pretty big
partnership with Reebok.

- A shoe, like, cross-trainer?
- Yeah.

That was one of the bigger
things that we wanted to do.

It really made sense in regard

to translate athleticism
and fitness

and healthiness
across that campaign.

- Yeah, I mean, that's--
everything that you described

really speaks
to our brand a lot.

What inspired me
about these guys

is, they don't cut corners.

They don't do things
the easy way. [laughs]

- We're doing good now.

We've had a great, great year,
and, you know,

product just keeps
getting better,

people loving everything
that we're doing.

- So let's see if we can
figure something out, you know?

- Yeah.
- Yeah.

- When we thought about
expanding the opportunity

for people to be part
of Municipal at a--

really,
as a strategic investor,

we started with, who are people
that are going to buy

into our vision but help
take it to another level

and somebody
that's not just gonna wanna

wear our stuff because
they think it's cool

but really be a part
of helping change

a category and build something
from the ground floor?

- Don't you think the Reebok
thing is a direct conflict?

- Kinda, yeah.
- Right.

- Kinda, yeah.
- I mean, that bummed me out.

- Yeah. We'll see.
We're probably gonna

run into that quite a bit...
- Yeah.

- Of people that are already
established.

♪ ♪

[intense electronic music]

- ♪ Whoa ♪

♪ ♪

- Brendan,
can I open this last one?

- Uh-huh.

- 10 out of 65. LeBron James.

- Let me see.
- Check it out.

Patrick Mahomes, Travis Kelce.

Oh, that's the three-way.
- [unintelligible]

- Card collecting,

something that I loved
to do as a kid.

- These are really good
football cards.

- Oh, look at this one.
- Ooh.

- It's exciting
because we've amassed

a nice little collection,
and, you know,

they always look forward
to getting more cards,

opening more cards together,

and of course,
you know, finding

those little hidden gems
within that packet.

It's pretty cool.

- We wanna get kids excited
about this hobby again.

Mark's son Brendan
and my son Sebastien

are the founding members
of The Card Boyz.

- We're here
with The Card Boyz.

- The boys have even started
their own Instagram account,

and they're still
gaining followers.

- Go to Instagram and hit us
up on @thecardboyz.

[laughter]

- My first business was buying
and selling trading cards

at eight years old.
I loved it.

No better way for kids
to learn about investing.

They buy a trading card,
and before you know it,

they're an investor
and they're figuring out

both things that
they're passionate about.

I love that
'cause I always say,

"You gotta do
what you love doing.

Learn everything about it
and then go for it."

- You gotta take your time,
'cause when you open them,

they have to go
right into the cases.

There are cards selling

for millions of dollars,
you know?

You can open up a pack of cards

and immediately have
six figures in your hand.

- Probably
one of the best cards

we're gonna get in this box.

- And if you don't treat
that card

like it is the most delicate
flower petal,

it can go
from a six-figure card

to a one-figure card.

- These are good ones?

- Yeah.
- Most of them.

- And Mark doesn't do anything
kind of half-assed.

He has big expectations
for them.

- We'll be with you next time.
We're The Card Boyz.

Bye-bye.
- Peace out.

- Peace out.
[laughter]

[mellow electronic music]

♪ ♪

- Hi.
- Hey. Hi.

- How are you?
- Good.

I have something
to share with you.

- Sure.
- This is the newest BBE.

We're calling it
the Best Bag Ever.

I first met Mark
through Municipal

and, shortly after,

starting doing workouts
at 5:00 a.m. with the team.

With another canvas that's
paired with our Night Camo.

- Mm-hmm.
- If it ever gets, like,

a coffee spill,
you can just hose it down.

- Can we do a backpack too?

- Yeah.
- Yeah.

Roxanne, I wanted
to talk to you about

some kind of food thing too.
- Yeah.

- Roxanne is a part
of Municipal.

All the input that she's
contributed has been fantastic.

So of course I wanted to hear
her pitch and help guide her.

Let's see what we got.
- Yeah.

So this
is what I've been working on

the last year with my dad.

I'm doing Westero
barbecue seasonings

with my pop,
who is a total foodie.

- Could sell this
at Wahlburgers.

- These recipes, my dad
has perfected for years.

- Nice. But I would imagine
there's probably...

- Competition.
- A massive competitive space.

- It is. Something that's
different for us, though...

- I was gonna say, what are you
doing to differentiate?

- Is--and Doc would love this--
no sugar,

no preservatives, not GMO.

Usually barbecue and steak
seasonings start with sugar.

That's their number one
ingredient.

- Yeah, but a lot of it
is the--

all your probiotics in here--

your prebiotics,
the garlic and the onions...

- Okay.
- Cayenne and all that stuff.

- Mm-hmm.
- That makes a huge difference,

because most people don't even
think about that...

- Yeah.
- Or care about it.

- No. It's so important.

I'm his only daughter,
and I've always felt this need

to do something with him.

- Of course.
- Yeah.

- No, that's exactly
what you should do.

How do you think I got
in the f*cking burger business?

[laughter]

I didn't want
a burger business.

We literally had to take
what was a cool idea...

- Right.
- Try to grow it and expand it

in a field
that we knew nothing about.

You should definitely be doing
everything you can

to help your dad
and work with him,

and we'll help you
any way that we can.

- I appreciate it.
- Fantastic.

- Good. Good. Thank you.
- Love it.

- Thank you, seriously.
- Great job.

♪ ♪

[dramatic hip-hop music]

♪ ♪

- Right here.
Cards and Coffee.

The Card Boyz, we got
some amazing collaborations

coming up.

We gonna buy some cards today?

- You want some coffee,
or you want some cards?

[laughter]

- There's a lot of adults
in the space

that are doing this as,
like, part of their careers.

- This is gonna be
all the crazy cards,

all the most expensive.

- All right,
we going in the back?

- Yeah, sure.

- What is this place?

- Next up. Here we go.

- Jalen Hurts graffiti.
[air horn blares]

Bam. That's a nice one.

- How we doin', guys?
- Good.

- Yeah? You guys are
card collectors, right?

- Yeah.

- Oh, nice. There we go.

I like it.

- Right? Don't want them
taking my job now, man.

- I love to see the boys
turn their hobby

into a bigger opportunity,

maybe expand this
beyond just us

to include other fathers
and their sons.

And hopefully we'll be able
to recognize

what are interesting,
good things

that could help or enhance
what we're already doing.

Sebby, if you were gonna buy
one card in here,

which one would it be?

- I haven't looked
at all of them yet,

so I wouldn't know.

I'm excited to see
where Brendan and Sebby

are gonna take it next.

They're really getting more
and more excited about cards.

- Thanks, guys.
- Thank you.

- Appreciate it.
Good job.

[dramatic piano music]

♪ ♪

Hey, Mama.

- Hi.
What the heck is going on?

- Nothing, just sh*thole
traffic in Boston.

- [unintelligible]

- Don't worry.

How was your night?
You sleep good?

- Uh, yeah.

Yeah.
- Good.

There's so much going on,

but the more you get the mojo,
the more you got momentum,

the more excited you are,

the more you're fueled
by adrenaline, the success,

the more you have a tendency

to forget about the things
that are most important.

Oh, you look gorgeous.

Can I get a hug and a kiss
from my mother?

- Mm-hmm.
- I love you.

[soft piano music]

- Anybody building a business,
you look at your phone.

You're in your calendar.
You're jumping up.

You're running.
You have to center yourself.

Spending time with those
that you love--

really, really important,
because what's the purpose

of having all these things

if we're not spending the time

with the people
that we love most?

♪ ♪

[dramatic electronic music]

♪ ♪

- All you gotta remember
is "all-purpose bag,

handmade in the U.S."

- Am I recording this?

- All-purpose?
- Yeah.

- All right, here it is.

Municipal's first all-purpose,
made-in-the-U.S.

handbag, carry bag, satchel--

- No. "Handmade in the U.S."
- Okay.

All right, here it is.
All-purpose?

- All-purpose.
- Bag?

Handmade in the U.S.?
- Yeah.

- All right, here it is,

the Municipal all-purpose,

handmade bag in the U.S.

What?
- Handmade bag in the U.S.

Not "bag in the U.S."
[laughs]

- It's a tote.

- All-purpose tote.
- All right, here it is.

Here's the first
Municipal handmade tote,

made in the U.S.

You can put all kinds
of stuff in here.

This--why do you want that?

Stupid.

This.

Now, if you can get a bag
and you can carry that...

- Mm-hmm.
- Good day.

All right, so there it is,

handmade bag from Municipal,

handmade in the U.S.A.

The great U.S.A.

Look at that.
- Oh, God.

- Nailed it. Nailed it.
- Fantastic. Wow.

Harry's doing great.

I mean, Harry's always open
to trying new things

when it comes to expanding.

This is our Municipal tote,
handmade in the U.S.A.

- Tote.
- All-purpose tote.

- Tote.
- All-purpose tote.

- Tote.

[dramatic hip-hop music]

♪ ♪

[unintelligible chatter]

- Mike is a longtime friend.

He's one of the three founders
of Casamigos Tequila--

him and George Clooney
and Rande Gerber.

They've had great success
in the space.

- Well, it came
in the plastic bottle

just like you see it.

- Everybody else--
yeah, everybody else is--

- I thought it would be cool
to get to pick Mike's brain

about all the different things
that they experienced

while starting the launch
and to where they are today.

Try it?

- Yeah, I'll try it.

I was hoping to get Mike
to taste the tequila

so we could, you know,
let him know

that there's serious
competition in the space.

- You have a repo?

- Mm-hmm.
- We have reposado?

We got a reposado?

- I thought we did.

Must have evaporated
from the heat.

Yeah. Something happened.

- Rule number one:
always be prepared.

- [laughs]

Always have product.

[dramatic Latin music]

♪ ♪

- Go ahead. Try it.
See what you think.

- Let it chill a little bit.

♪ ♪

- It's smooth. It's good.

♪ ♪

Hopefully one day,
when I take a sip of Casamigos

or a shot--
I take it and just slam it--

I look at everyone and go,

"Tastes like a billion bucks."
[laughter]

Yeah, hopefully you'll be able
to do that one day.

Well, you're authentic.
- Thank you.

- So...
- Yeah.

I'll call you just
to pick your brain.

- Anything you need,
yeah, call me anytime.

♪ ♪

[dramatic orchestral music]

♪ ♪

- This is what he'll do.

He'll kind of start walking
while he's looking at that.

- Stu was kind of successful
as a boxer.

He failed miserably
in Hollywood.

Then he found his calling
to become a priest.

- We're gonna have to just hold

on his face for a, like--

- Rosalind Ross
is our writer-director

for "Father Stu."

She did such a great job
at writing "Stu,"

and I thought she would do
just equally a good job

of bringing it to the screen.

You know, she had aspirations
to direct,

and so why not give her a shot?

- Mark called me at, like,

4:00 in the morning
and said, you know,

"I can't think of anybody

better to direct this film
than you."

And I was like,

"I could think of 100 people,
but thank you."

[laughs]

So of course
I was very grateful for that.

This, I'm wondering
if the shot here wants

to be kind of dirty over him.
- Okay.

- Too many people are afraid
of ever taking a risk.

But everything that's new
and innovative

has some element of risk.

- For us to use
a smaller budget,

they gotta get a lot done
in a short amount of time.

It's a lot
for a first-time director.

It's trial by fire,

but I believe
she's up to the task.

Everybody's gotta start
somewhere, right?

[dynamic Latin music]

♪ ♪

- This is my happy place.

- ♪ Hola, compadre ♪

♪ Oy ♪

[laughs]

♪ ♪

- sh*t.

- We met because
of our love of golf.

I wasn't really a tequila guy.

I was able
to get a crash course

in authentic Mexican tequila.

- Salud.
- Salud.

- Hey, a toast to our
first time playing together.

- Let's drink.
- Yes.

To seeing perfection in person.

This is amazing to watch.

It really is an amazing product

that is far better than most
of the things out there.

- There it is.
- Yeah.

- Pretty good.
[camera shutter clicks]

- I'm used to working
with Kevin Hart, you know?

I'm not used to being
the tall guy either.

- [laughs]
- Trust me.

- Please tell me
I'm taller than him.

- Oh, he's about up to there.
- I'm taller than him.

- Oh, yeah, yeah, yeah.
- Hell yeah.

- All right. Last hole.

- Vámonos.

[dramatic Latin music]

♪ ♪

- Hey, excuse me, sir.
- Yes, sir?

- Yeah.
- Thank you so much.

- Mm-hmm.
- That sucks, man.

- What'd you do?

[dramatic music]

[glass shatters]

♪ ♪

- Your disc?
- Really?

- And your knee too?

- g*dd*mn.

Gotta take it easy, man,
you know?

- 30.
- Yeah.

[laughter]

I've always had
little physical ailments.

Hands, ankles, knees, back.

But turning 50,
you really notice

different issues
and different problems arising.

You know, just things
that come with the job.

No, I was just thinking
about Ace.

You gotta see Ace play.

We're on a par five.
It's a 600-yard par five.

He drives down
right beside the green.

He sees a ball on the ground:

"That's my ball."
[laughter]

- I find Flecha very,
very appealing, you know?

You got something
that's a great product.

The guys
are absolutely amazing.

You know, getting to know them

and just kind of creating
this real friendship and bond,

it's been really nice.

[unintelligible chatter]

- You're one of those, huh?

I see you. I see you.

[dramatic music]

♪ ♪

- This looks pretty good
on this side.

Let's take a look.
- This is...

- Let's see.
- Right on the edge there.

♪ ♪

- Rehearsal's up.

- Stand by.
- Rehearsal's up.

- The hardest part for me
with directing--

it's such a different
headspace

emotionally and physically
from the writing process.

- And...background.

Action!

- Hi, baby.

- In his first
sort of pitch to me,

Mark said, "Look, I think this
could be something great

for Mel to play my dad,

and I said, "Yeah, of course."

But that's super daunting
for me

because Mel
is my longtime partner,

and the risk or the stakes

are their reputations
and legacies as actors.

♪ ♪

- Whoops. Sorry.

[laughter]
- Cut.

- It's like, Mark and Mel
star in a f*cking melodrama,

and...[laughs]

They try to make you cry,
and they fail.

[engine turning over]

Of course, that's Mark.

He is fearless,
and he is willing

to take risks on people.

And he's behind you 100%.

- And action.

- But it's still terrifying.

[engine whirring]

- Catch that?

- The dashboard is smoking.

- In the script, the truck
is supposed to break down.

- Yeah. Let's go.

- The truck actually did
break down in that scene.

[unintelligible chatter]

When you're on set surrounded
by hundreds of people

who are asking you
hundreds of questions

and having to make
hundreds of decisions

and inevitably
something happens,

it feels like
a catastrophe in the moment.

But you also have to try
to not let on to everybody else

that it's a catastrophe.

- Okay.
- Let's go on Mel.

I can't see the image, but--

- I understand. I understand.
Yes.

- All right.
[unintelligible]

- I love working
with first-time directors.

I love giving them a chance.

My concern about
a first-time director is,

you are the general
of the army,

and if you slow down,
if you miss anything,

your one choice
can be the difference

between something costing
$10,000 or a million.

- All right, guys,
I'm gonna pull the truck in

and make a change.

- And we were, like,
super mindful

about the amount of time
that we had.

You know,
we need to be running

very tight, lean, efficient.

And costs have gone way up.

All of those things
present new challenges

that are very, very difficult.

[tense music]

♪ ♪