01x05 - The Bag Man

[bunniefuu]

You can just clip it

and then run it up your shirt.

[Dunne] Okay.

I'm nervous.

[Logue] At the event, we have

three or four different student athletes

that we're going to have do

one minute little videos to show

where you talk about how NIL

has provided you opportunities.

It's just a way for donors

to see the good of NIL,

because it isn't always

painted in the best light.

Perfect. You'll just look at the camera

and then just answer everything.

[Logue] Tell us your thoughts on NIL, so

maybe opportunities that it's given you.

Yeah. NIL has definitely changed my life.

Um I don't really know what to say.

- I don't know. [laughs]

- [Logue] You can think on it for a second.

Maybe how it's given you a chance

to grow your brand?

I mean with NIL, I feel like it's provided

me so many new opportunities

and now I get to work with the brands

that I've always loved

and I get to capitalize on my own brand.

[Logue] Perfect. So now, what do these

NIL opportunities mean to you?

[Dunne] I've been blessed with so

many amazing opportunities

through this NIL rule change.

And to give back to LSU and the

University [fades]

[Dellenger] What was once

happening in college athletics

and I guess still to a degree happening,

is you had the the bag man.

[Eric Dickerson]

I received $25,000 to attend SMU.

Delivering sometimes literal bags of cash.

I saw money from different schools.

They showed my mother

$50,000 in a briefcase.

[Dellenger]

And you have that bag now shifting

into more of a legal type of framework,

controlled by booster collectives.

[Landry] Collectives were formed

because NIL quickly became a reason

that a student athlete

would select a school.

It started with a group

of high net worth fans

pooling money together

in the millions for an NIL program.

I mean, the perception of NIL,

I don't care how many times

we say it's not pay for play,

or we say it's not buying a team,

the perception is you're buying a team.

These athletes aren't being handed

$1,000,000 in a new G-Wagen,

and not doing anything for it.

[Logue] Okay. And then

we're going to have you say two lines.

Okay.

So the first one is "Thank you

for supporting Bayou traditions."

Thank you for supporting Bayou traditions.

[Dellenger] These schools,

they want the best recruit.

And college athletics

is a billion dollar industry.

If it means that much money,

collectives can't help themselves.

- Right?

- [crowds cheer]

[upbeat music]

- [woman] Name, image, and likeness.

- [man] Name, image, and likeness.

NIL.

This ruling could, quite literally,

change everything.

Let's go!

[tiger roar]

[mellow country music playing]

[Jacobs] I want a light on Kim's suit

to make it sparkle.

And I don't know where

my little light friend went.

Okay, here.

It's all about the details, ladies.

Done.

Welcome to the Bayou Traditions Gala.

Bayou Traditions is putting on

the first Annual Bayou Traditions Gala.

They all said it would be great if we held

a Mardi Gras ball-type event for NIL.

[Landry]

We want to raise $1,000,000 at the gala.

Just thought it sounded

like a great number.

Coaches tables went from 5,000 to 7,500.

I think the tables sold out in a day.

[Dellenger] I was speaking to

a college athletic administrator recently,

and she said, Ross, we thought we thought

of everything that would happen in NIL.

What we didn't think about is boosters,

who maybe had, under the table,

paid athletes through the years,

getting together and forming a business.

Collectives are probably one of

the biggest conversations within NIL.

They form these LLCs, or these entities,

where individuals can donate

and then the student athletes

are in turn promoting these collectives.

[Dunne]

Nice to meet you!

[man]

My daughter was on the team in the '80s.

- which it was totally different then.

- [crowd laughs]

Sometimes, it's a blessing

and a curse, sometimes.

[recording] Hi, I'm Olivia Dunne and I'm

a senior here on the LSU gymnastics team.

With NIL, I feel like it's provided me

so many new opportunities,

and I get to capitalize on my own brand.

Thank you for supporting Bayou traditions.

[crowd cheers]

[man]

Please help me welcome our host tonight,

He is a former first team

all-American at LSU.

He's a two-time Super Bowl champion.

Please welcome Booger McFarland.

[crowd cheers]

[McFarland] Alright. Welcome to

the first Annual Bayou Traditions Gala.

30 years ago I roamed this indoor.

Now you fast forward from 1995 to 2024.

There are new challenges,

and there's this new one called NIL.

Trust me with a name like Booger,

I wish NIL was around in 1995.

[crowd laughs]

Recently we have maybe the greatest

college football coach of all time,

he retired.

I do believe NIL played a part in that.

[Saban] Our job is not to buy you

to come to school here.

I know that we're going to lose recruits

because somebody else

is going to be willing to pay them more.

I don't know how you sustain

a model like that.

And see, that's what

we're here tonight to talk about.

[Dellenger] Unlike pro sports,

there's no draft. You recruit.

The determining factor that was never,

at least legally there, was money.

[Landry]

When one university does something,

there is no way any other university

is going to allow them

to have a leg up on them.

So then collective formed Mississippi,

collective formed Alabama.

[reporter 1]

Collectives are striking deals.

It has upended

the college recruiting process.

[reporter 2]

What are you worth?

Whatever a booster is willing to pay

to get you to this school.

We have to compete. There's

a market standard that's being created.

[reporter 3]

Do you feel like you have to address

the quarterback situation in the portal?

Make no mistake that

a good quarterback in the portal

costs, you know, a million, 1.5 million,

to $2 million right now.

There are some teams that have

$6 or $7 million players playing for them.

[McFarland]

Now is the part of the night

we get to have a little fun

with this live auction thing.

Remember, all the proceeds are going

to help the LSU athletic department,

and some of our student athletes

as we continue in this new era.

When I'm on TV, I like to dress.

I kept getting outdone last year

by one of our very own coaches.

Ms. Kim Mulkey. You were k*lling them,

honey. You were k*lling them.

We have five of Coach Mulkey's

most popular outfits.

Let's start the bidding at $10,000.

We have 10,000. Do we have 11?

[McKernan] What really could

happen if a school decides,

with a wealthy, wealthy,

wealthy alumni base,

We're just going to tilt the landscape

so much to our advantage,

we're just going to win.

[McFarland] $13,000.

Do we have 13? Sold for $13,000.

[McKernan] There's definitely a bubble.

I think it might take a couple more years.

I think those Texas schools,

their bubble is probably a little bigger.

They're Texans. They have a lot of money.

[reporter 4]

You got to talk about Texas

bringing out the lambos

for the new recruits.

You can flex that way because you're Texas

and there's nothing ill*gal about it.

[McKernan] It's poker being played.

I mean, it literally is Texas Hold'em.

[McFarland]

Alright. Next up, we have dinner for 12,

50 yard line, Tiger Stadium. We're going

to start the bidding off at $5,000.

We got 6,000. We got ten.

Alright, here we go. Now we're cooking.

We have 13. What about $14,000?

You know what? Let's just move this up.

If you do it at the right time of year,

I'll come have dinner

with you in Tiger Stadium.

$20,000. We got 20.

There we go. Do we have 25?

We got 25. Do we have 30?

And you can guess what? I'm gonna bring

some of my best friends with me.

Do we hear do we have $40,000?

We got 40.

Do we have $45,000?

40,000, we having dinner

at the 50 yard line, baby.

[crowd cheers]

- [camera clicking]

- [tiger grumbling]

[Clark]

Alright. That should be good.

I feel good about where we are.

You know, I think there's been mistakes,

and there's been some things

that we need to eliminate.

Went to Missouri, I was a little salty

about how we did there.

Of course we want to win them all

and that's important to us.

But at the same time,

we're not going to let that determine

how we define ourselves.

Nice and easy.

Tight, tight, tight, bang.

Don't plank through so hard.

You've got to trust it.

Let the speed build so that you're

still accelerating when you release

and the release points the same

every time, you're going to be fine.

Just don't change shape

like that to land.

Here we go, Sav.

One of the things

that we talk about with this team

is that everybody's got a role to play,

and it changes week to week.

We're not a team that emphasizes

anything from an individual standpoint.

Can we maintain the unselfishness?

Can we do it for each other?

Can we be willing to not care

who gets the credit for what?

- [Twitter notifications]

- [coach] All right, that's good.

[Dunne] With NIL, fame came,

and people's opinions,

and people having something

to say no matter what I did,

People couldn't believe

that I was actually a real gymnast,

that I didn't just do flips on the beach.

[Clark]

Close sharp.

[Dunne] My position this year

has been a little wishy-washy.

I mean, sometimes I'm in,

sometimes I'm not.

[Clark]

Nice and easy.

There's people

just calling me mean things,

calling me professional benchwarmer

and that I'm not

actually good at gymnastics.

[Twitter notification]

[Clark]

That was strong.

The main thing is, is just to keep them,

you know, in the process,

and not let them get distracted

with anything that's going on outside,

whether that be other people's opinions,

or the media, or anything else.

It's just about taking our steps forward.

That's called tripping on your brain, bub.

I like tripped up

Get rid of the brain,

get rid of the brain.

- [laughs]

- Let the body do what it knows how to do.

If we can stay focused on those things,

I think this team can do anything.

Alright, y'all, listen up.

Vault, KJ, Aleah, Amari, Sav, Kiya,

Haleigh, Chase is doing exhibition.

Floor, Konnor, Amari, KJ, Aleah,

Haleigh, Kiya, Liv is the alternate.

Kylie is doing exhibition.

Okay? Today's about flushing

the old and starting again, okay?

We're going to attack this day

with a vengeance. Alright, let's go.

[team cheers]

[Dunne] The meet against Arkansas,

I didn't even get in the lineup.

I wasn't chosen,

so I was a little bit in the dumps

because, you know, you train all week,

you trained all pre-season,

and you find out the night before that,

you know, you're not in anything, and it

You're happy for everyone else.

But it just it stings for a minute.

- [crowd cheers]

- [floor announcer] It's go time!

[announcer 1] It's the seventh ranked

Arkansas Gymbacks

against the fifth ranked LSU Tigers,

two nationally ranked teams.

This place will be rocking.

Jay Clark seeking

his 100th career win as a head coach.

[indistinct floor announcement]

[announcer 1]

Coming up first for LSU, KJ Johnson.

[crowd cheers]

[announcer 2]

About as good as you can do it.

and you really could not

ask for much more.

- [announcer 1 winces]

- [announcer 2] Man, hate to see that.

So unfortunately, that means that

Arkansas will have to count a fall.

[announcer 1] Well, we've seen three near

perfect sticks in a row by LSU on bars.

Tonight's performance on beam

was the best this season for the Tigers.

She just floats, doesn't she?

[announcer 2]

She does. That was beautiful.

[announcer 1] And by the way,

we've got a late lineup change for LSU.

Olivia Dunn is going to be third

in the lineup, replacing KJ Johnson.

- [floor announcer] Olivia Dunne!

- [crowd cheers]

[Dunne]

I am the alternate most of the time,

and I've kind of accepted

that role as it is,

because everyone works

so equally hard in the gym.

- [crowd cheers]

- Yeah! Let's go!

[Dunne] You're surrounded by

so many amazing athletes

and you either rise up or step out.

[Clark] I know sometimes people

think, well, she doesn't do as much

as her level of fame might indicate,

but I bristle at that a little bit,

because she has played a tremendous role

and been a great asset

from a gymnastics perspective.

If we have to put her in first

on an event or third or last,

she is one of the people

that can be relied on to go in.

[crowd roars]

- [crowd roars]

- Let's go!

[Clark] To be in the role that she is in,

says that she is one of the best.

[floor announcer]

Livvy Dunne, for LSU.

[crowd cheers]

[announcer 1]

That is her boyfriend Paul Skenes,

the number one draft pick

in Major League Baseball last year.

You see the smile on his face.

[announcer 2]

Yeah, talk about a power couple.

[announcer 1]

Here's Haleigh Bryant.

- [crowd cheers]

- [announcer 1] Well, the crowd is roaring!

Because tens are coming out

for Haleigh Bryant!

[chants]

Ten! Ten! Ten!

[crowd roars]

[announcer 1] We're going to show you

a shot of the scoreboard,

because it's historic tonight.

This is the highest point total

in the history of LSU gymnastics,

198.475.

- [floor announcer] So wow, what a night!

- [crowd cheers]

It's not about the score. Don't fall

in love and get intoxicated with that.

Okay?

It's about we came back, we performed

better. We've still got to get better.

Okay? We haven't done anything yet,

but great job tonight, okay? Good job.

[Dunne]

He said to us,

he said, "Do you think that performance

would have won a national championship?"

And everyone went, "No."

Because it wouldn't have.

I mean, that was our normal,

but it wasn't our best.

We are like, if we are at our best,

we are unbeatable.

[reporter 1]

For the first time ever,

ESPN's College GameDay

will be coming to the PMAC

for an LSU women's basketball game,

and it's a massive one,

against Dawn Staley's

South Carolina Gamecocks,

the prohibitive favorite to win

the Natty this year.

You got ticket prices

in the thousands of dollars.

[reporter 2] Women's college basketball

viewership has multiplied by hundreds,

which begs the question, what are

Angel Reese's plans for next season?

Does she want to go ahead

and declare for the WNBA draft?

Or would it be more lucrative

for Angel Reese to stay in college?

[Reese]

Hi, Terri, How are you?

[Jackson] I think it's about time that

we met, that we spoke, don't you?

- [Reese] Yes.

- [both laugh]

[Jackson] What's on your mind these days?

What are you thinking?

Where are you? What's happening?

Trying to figure out what's next

and what's best for me. That's next.

Yeah.

I'm just watching everything

from afar right now,

but still focusing on

everything going on here.

[Jackson] Well, you're doing exactly

what you need to be doing.

This is a very thoughtful approach.

You are obviously paying attention.

Free agency time, a time for movement.

Yeah, this is that moment

during the league cycle,

during this time of year.

So I am very appreciative for this call.

We're paying attention too,

we're watching you.

- Following you.

- [laughs] Thank you.

[Jackson] Much respect.

And we are admiring what you are doing,

- and can't wait to embrace you, so

- Thank you.

Yeah. Whenever it is,

we are ready for you. Okay?

Okay. Yes, ma'am. Thank you so much.

I really appreciate you.

- [Jackson] Thank you, Angel. Bye-bye.

- Alright, bye-bye.

[Ogbannaya]

Angel has a really big decision to make.

Leave and go to the WNBA draft,

or she can come back to college

and play another season.

Or she could transfer, like,

she has another year of eligibility

left under her belt.

[Reese]

It's been a long four years,

starting off at Maryland back home

and then transferring.

It's been amazing being here at LSU,

but everybody knows who I am,

so it's also hard.

And I don't know, if I leave this year,

what team I'll go to,

because if I go to a team in Atlanta,

everybody's gonna know me in Atlanta,

they might know me in Dallas. I don't know

if they'll know me on the West Coast.

But also, do I want to live

this college lifestyle,

and live the luxury of traveling private,

and getting food all the time, massages,

and this amazing life of college?

I don't know if I it's a 50/50,

I don't know what I want to do.

[Paradiso] Did you see

what's going on today, in WNBA stuff?

[Reese]

What? Say it.

Phoenix Mercury just acquired

Kahleah Copper from the Chicago Sky.

- Wait, what?

- Yeah. So Kah's going to Phoenix.

- Oh, third pick is out.

- And so third pick might go to Chicago,

because Chicago wasn't in the first round.

Yeah. That does change a lot of things.

- I love Chicago.

- Do you?

- Yeah, I like Chicago.

- Okay. It is cold.

- Well, I'm used to Maryland.

- Yeah.

- And it's close enough to home.

- It's close to home, yeah.

Whenever my rookie year is, I know going

into it, just having a mindset to grind,

I want to feel like I have to earn my

stripes again, and I want to be pushed.

I want to be knocked down.

I want to play against the best.

Anything I do, I think it's going

to be a really hard decision.

It's going to be to the last day

that I make my decision.

[traffic]

[McKernan]

Text Angel Reese mobile.

Angel, comma, hope all is well, period.

Really trying to put

this contract to bed period.

Waiting on your people

to make approval period.

Might just be easier for me

to take you to dinner and bring the check

and give you the contract

to sign exclamation point.

Let me know, period. Thanks.

- Good morning. Good morning. Good morning.

- [team] Good morning!

Appreciate everybody being here.

Kind of just making sure

that we have the direction

that I envisioned in my mind

when we first kind of started this whole,

you know, women's athlete campaign,

that we're still tracking with that.

Are we putting each each lady

up on a billboard? That's the plan, right?

Yes, yeah.

Currently, they're all on billboards.

We have 12 bulletins throughout

Baton Rouge with them on it.

[McKernan] Okay, great.

[unknown] The other aspect of this

would be extending their contract.

So most of the females end, end of March,

so we'd extend it at least through May.

[McKernan] That's fine.

Yeah, they'll love that. More pay, right?

- Yup.

- [McKernan] So we'll continue to pay them,

extend that, is that all right,

Mr. Bean Counter?

[man]

Absolutely, every bean counted.

[team laughs]

[McKernan] People don't understand until

you really go to a women's basketball

or even a women's gymnastics event

how passionate these fans are.

[crowd talks indistinctly]

[McKernan] There's an expectation now that

arenas should be filled for women's sports

just as easily as they should be filled

for men's sports. And you're seeing it.

- Go Tigers!

- [cheers]

[announcer 1] Tonight, a match up

between the last two national champions,

South Carolina and LSU.

Angel's still lurking out there,

and I just sent her a text,

because, you know, I talked to her

two weeks ago,

she said, "Oh yeah, yeah,

I'm excited. Let's get it done."

I'll wait to hear back

on what she has said.

[announcer 2] Regular season conference

games don't get much bigger than this.

Something is at stake and that's

first place in the Southeast Conference.

[announcer 1]

South Carolina,

the only division one team

remaining to be undefeated.

There's no one else, Alex,

that we're planning on signing?

Is this our inventory besides Angel?

[Alex] We were working on

that one meeting with Flau'jae.

I saw a mama-ager the other day

after the game.

- And she's they're all on board Yeah.

- Yeah. They definitely are.

[crowd roars]

[court announcer]

Tiger fans, it's show time!

I feel like I'm in

the middle of a tsunami.

It's just beautiful

and I get to be in the eye of it.

[Brooks] Women already don't get paid

what men will get paid

once they go to the league.

I guess the guys feel like,

"I'm about to go to the league,

I'm about to get $20 million." [laughs]

That's not going to happen for a woman.

So women have to capitalize now.

And I think that's why women

are at the forefront of the NIL,

because they know this has

never happened for women before.

[announcer 1]

Reese, puts it in, plus the foul.

[Dellenger] When NIL started, plenty of

people said that women athletes

will eclipse men athletes when it comes to

NIL earnings and not collective earnings.

And that's what we've seen happen.

We've seen the actual brands attract

themselves to women athletes

and their social media following.

They're getting the real endorsement,

commercial opportunities.

- [crowd cheers]

- [announcer, indistinct]

[Reese]

Us doing what we're doing now in college,

we're bringing a lot of publicity to

the WNBA as well, when we decide to go,

I think that's something significant

right now in the women's game.

[announcer 1] Reese gets swallowed up by

Cardoso, gives a little stare afterwards,

and her teammates like the fire.

- [announcer] Van Lith, connects!

- [crowd cheers]

[announcer] Another three, plus the foul.

Way to go, Haley!

[announcer]

Here's Johnson, on the drive, lays it in.

Let's go, Big Flau! Go Big Flau!

[announcer 1] Haley Van Lith, ten seconds

left, Van Lith's floater won't go.

Rebound Johnson,

there's still time for South Carolina now.

- Here's Fulwiley connecting on a three!

- [crowd cheers]

- How you doing, sir? I'm Trace Young.

- Trace, what's going on?

- Nice to meet you.

- I've heard a lot about what you do here.

- [McKernan] Yeah.

- I follow you on Instagram.

[McKernan] Well, good, good. Yeah,

We try to do some fun stuff out there.

That's awesome.

You got a little following

on Instagram, too, huh?

A little bit, a little bit.

I try to take advantage. How's it going?

- [McKernan] This is my wife, Shannon.

- [Young] I'm Trace. Nice to meet you.

[McKernan]

My son, John Gordon.

Nice to meet you,

I like the matching suits.

[McKernan] Yeah, yeah,

we've got to support the team tonight.

- [Young] Oh, 100%.

- [McKernan] Let's try to do something.

- A little collab or something.

- Yes, sir, absolutely

I follow you on Instagram,

so just let me know.

- [McKernan] Alright.

- It was great to meet you all, though.

[Mulkey] You're playing

your damn hearts out. Hearts out!

You've got to play another whole half,

just like you played.

We need to get into our offense quicker,

everybody's not on the same page

- knowing the offense.

- [Mulkey] That is exactly right.

So you got to get perpendicular.

Make it a shorter path.

- [player] Yeah.

- Okay?

They're gonna pick up their energy now.

Okay? You can't be sloppy.

The first 5 minutes of the third quarter

we're jamming.

- [team applauds]

- Alright, let's go.

[announcer 1] South Carolina, the best

second half team in the country.

- It's Cardoso, denied by Reese.

- [crowd roars]

Reese separates and lays it in.

[announcer 1] And here comes

South Carolina. A chance to take the lead.

- Cardoso lays it in.

- [crowd cheers]

[announcer 2] She's a different level

of life here in this third quarter

than we saw in the first half.

[announcer 1] Hall thought about it, can't

find space. Shot clock, down to six.

Paopao off to Johnson,

third jumper, won't go!

But a whistle underneath on Reese,

- that is going to be her fourth.

- [announcer 2] Oh no.

- I don't think that's a good call.

- [crowd roars]

[announcer 1]

Van Lith throws it away on the inbound.

Here comes Johnson

blurring into the front court

and that's number five on Reese.

Angel Reese just picked up her fifth foul.

Now LSU have to try to get to

the finish line without Angel Reese.

[no dialogue]

[announcer 1]

Dumping it down in the corner.

She got it! Another three for Bree Hall.

- At the buzzer!

- [buzzer]

[announcer 1]

The Gamecocks remain undefeated.

- [crowd roars]

- [somber music]

[chatter]

[reporter 1]

For either of the players,

where did you feel

Angel's absence was missed the most

in the last few minutes of the game?

Oh, that was a big hit for us going to

the end, we have four minutes left.

Like, that's too much time.

It's too much time

to not have Angel Reese on the floor.

So, yeah, the experience,

the experience, then we had turnovers.

So that's what you get.

[Jacques]

I think most people watching the game

wouldn't say anything negative

about either team.

That was an amazing game.

Just somebody had to lose.

Jacques, are you serious? Are you serious?

Do you think people aren't

going to be negative on social media?

- [Jacques] Oh, well.

- [Mulkey] Now get real.

- [Jacques] Yeah, well.

- [Mulkey] But your point is well taken.

[tv] Johnson's spinning and hitting.

Lots of experience for South Carolina.

Bro, I can't keep watching that sh*t.

[Brooks] Baby, keep pouring, you got

[child speaks indistinctly]

Oh, girl, wash your hands and all that.

- Could y'all move?

- Nicole, I got to have

- [overlapping yells]

- I'm trying to do the eggs.

- [man] I know.

- I'mma call you back, boo.

Could y'all First of all,

I don't need anybody in the kitchen.

[Johnson] I ain't eat all day

and I played 40 minutes.

[Brooks] I don't need anybody

in the kitchen right now.

- [Johnson] Now you touching my stuff.

- [Brooks] Because you're in my way.

[Johnson]

Alright, momager.

Okay, let me tell you. They say,

you want to be a winner or a loser?

A winner.

[Johnson] They say the score don't matter,

then why do they keep score?

You win some, you lose some, Flau'jae.

Oh, baby, no, let me

explain something to you.

- [Brooks] What he say?

- That's true. You going to win some,

you're going to lose some,

but you should never be okay with losing.

- I like that.

- [Johnson] You know what I'm saying?

[Brooks] Good job, Flau'jae.

[Johnson] You've got to dread losing

more than you love winning.

Okay.

[sports game broadcast]

[Dickerson] Okay. So today,

the things that we need to sh**t,

- Powerade, Experian

- [Johnson] Today?

- [Dickerson] Yes.

- [Johnson] You didn't tell me nothing!

Flau'jae, you knew we were working today.

- [Johnson] I'm getting sick of that.

- Hold on, hold on. We

You are our client. We are supposed to

facilitate and make sure things are done.

So we make you money.

So you have to do what we say

even though you're our boss.

- [Johnson] Lower your tone.

- No!

[Johnson] I'm sick of y'all

scheduling stuff on my off days.

[Dickerson] I don't know when else

it's supposed to get done.

- When else is it supposed to get done?

- When are we supposed to do it?

- [family laughs]

- This is crazy.

- Okay, okay, but

- [Dickerson] I don't leave until tomorrow,

- so me and Rick can meet about this.

- [Johnson] That's high priority, though.

- That's high priority.

- [Dickerson] I understand.

- No, it's not, it's high priority, but

- [Johnson] No, it's higher. It's higher.

- [Dickerson] What makes it higher?

- We're talking about meal tickets here.

Oh we are.

- [Johnson] Y'all talking about brand!

- We're making you a meal!

You're not go make a meal, right,

with the basketball on campus

right now in one month,

you're not doing that.

[Dickerson] We have three hours

to sh**t this content

before you have to go to the game.

Oh my God.

Okay, forget the game. I don't

care about the game. Forget the game.

Let's get the content done,

let's get the meeting,

let's get this stuff done.

Okay? Cool, let's do it. sh*t.

Let's untie this. Let's change the angle.

[Johnson] You really have to be the one

to be at the top of the NIL game.

- [man] Which one?

- [Dickerson] The last one she just did.

We're good, or no?

- [man] That was cool.

- Okay. So

[Johnson] Not all college students

are making the money we make

or getting the deals that we get, or

the presence that we have on social media.

A lot of athletes don't have that.

Did that show up on the app?

[Johnson] I love the game. I love

the game, like I eat and breathe it.

I don't do 5 a.m.s for nothing.

What's up, everybody?

Managing money can be a total mystery.

- It's, uh

- [indistinct speaking]

Okay. What's up, everybody.

Managing money can be a total [fades]

But I also know that,

I can also take care of my family.

Take care of my family for generations,

from what I do here and just in college.

[man] But for your credit score.

It's like unlocking the secret level

in a video game.

[mutters] But for your it's like

unlocking [normal] Okay. Alright, cool.

For free. For free.

For free. For free [laughs]

- [someone laughs]

- For free.

For free. For free. For free.

It's like unlocking a secret

level on a video game

- but for your credit scores

- Okay.

sh*t.

So then we can move on, then?

But I see myself being bigger than big,

honestly. It's going to happen soon.

Not sure when.

Just staying the course.

Because who do you know is a rapper

and a hooper and an entrepreneur?

Me. It's me.

[phone ringing]

- [Logue] Hello, Alia.

- [woman] Hey, Alia.

Well, I wanted to check in,

see how things are going.

I know your seasons kicked off now.

[Armstrong] Yeah. Reebok finally reached

back out and sent me my stuff.

- Nice! Okay, sweet.

- Nice, that's awesome.

Thinking about using Trace.

I was thinking about asking him

if he can help me one day.

[Logue] Yeah.

So what is Reebok having you do?

They sent you some product and now you

need to create some content for them?

- Yes.

- [Logue] Okay, cool, well,

I mean, I think working with Trace

would be a really good idea.

You know, the thing I feel like you've

kind of been missing or struggling with

is that consistency piece. And I think

Trace could really help you with that.

- Yeah.

- Me too. I'm excited.

[Logue] Well, let's also

I'm going to text you, too,

I feel like we need to get

another meeting on the books,

so hopefully we won't

have to do Facetime next time.

Yeah. It's a crazy day. I have an exam.

- [Logue] Oh, gosh.

- [woman] Oh, gosh.

[Logue] Well, we won't keep you

any longer. Alright, talk soon, Alia.

- Bye. Good luck with the test.

- Bye Alia.

[indistinct chatter]

- [Armstrong] Hi.

- What's up?

[Armstrong]

Oh my gosh, it's the man.

- [Young] How you doing?

- [Armstrong] I heard about you. I'm good.

- [Young] I've heard a lot about you.

- Nah.

- I like the little Stitch doll.

- [Armstrong] Thank you.

He helps with my social anxiety.

He goes everywhere.

- Unless I forget him.

- Well, it was nice to meet you.

[Armstrong] Nice meeting you as well.

Look, I want to say thank you

for your time.

I know this is a lot to ask

for a star D1 athlete.

- Alright, see, you're the one talking!

- [Armstrong] And a content creator.

- Alright, alright. Stop, stop.

- [Armstrong] And a content creator!

- But it's so nice meeting you.

- Of course, that's what I'm here for.

[Armstrong] So, I have this Reebok content

that I'm trying to release,

I'm struggling with just staying on top

of ideas, committing time to it enough,

like I see other people

and I'm like, dang, that's fire!

- And I'm over here with my iPhone.

- [Young] sh**ting on your phone, yeah.

Especially here at LSU,

when you see other LSU athletes,

like Livvy and all them, and like millions

and millions, and then mine flops,

- and I spent so much time on it.

- Mhm.

[Young] But you can't compare,

you've just got to keep doing it.

Content creation,

it's kind of like you're playing roulette,

except for

even if you don't hit that jackpot,

you get a little bit of money

and, like, you keep posting,

not all of them are gonna go viral

or go crazy, but you'll get some.

Yeah, that's the insecurity.

Putting something out there

- and it literally gets no likes, no views.

- [Young] Yeah.

That's the insecurity. But I know

what you mean, and that makes sense.

- So I need to stop having that insecurity.

- [Young] That's valid, though.

I'm thinking I can really just follow

you around, some of your workouts

- Okay.

- class, random stuff, with my camera,

get you a bunch of content. And then once

you have all those high quality clips,

you can just play around with them.

I literally have stuff like this.

["Everybody Loves the Sunshine"

by Roy Ayers Ubiquity plays]

- [Armstrong] Oh, wow.

- [Young] So it's like, it's nothing crazy,

- but it's just your sport.

- Wow.

- A little message and audio. That's it.

- [Armstrong] That's awesome.

- You're awesome. I need you to know that.

- [Young laughs]

- Like. Wow.

- [Young] I appreciate you.

I've been able to build up like,

a little bit of following and, like,

kind of make a little bit of a name

for myself, even not playing a whole lot.

So it's like for you, somebody who's like,

as decorated an athlete as you are.

Thank you. [laughs]

[Young] You could turn up,

you could really turn up.

So people are going

to be hitting you up crazy.

Yeah. Oh my gosh.

That gives me a lot of confidence. Ah!

[both laugh]

Nah, I'm being serious,

I'm excited, though.

We're going to transform

your content and stuff.

Okay. Okay, I'm excited.

[Young]

It's going to take you to the next level.

- Okay.

- It'll be slight.

[Armstrong]

Oh my gosh, I feel more confident now.

Bro, literally, like 30 minutes

and we can knock it out.

- [Young] Alright. That was sick, alright.

- It was good?

- [Young] I like that.

- Yes!

[Young]

Alright, go for it. That's a nice clip!

[Armstrong]

I was trying to put on my best model walk.

Nah you did, you were kind of strutting.

- [Armstrong laughs]

- You looked ready.

You looked ready to take gold.

- Going to be a masterpiece.

- [laughs] I hope! I hope it's cool.

- You could, like, moonwalk in.

- Oh, my God. [laughs]

- Turn it into a dance move or something.

- [Armstrong] Oh, you're hilarious.

Ooh, I like that.

Okay, now I gotta get the shoes.

- Sweet.

- I like the vision. I can see it already.

[Young]

Three, two, go for it.

- My quad is hurting.

- [Young] Really?

Even that hurt.

Yeah, it's been hurting lately.

[Young] I feel like

we got a good bit of stuff in it anyways.

Okay, so that one looked

kind of like this.

- Yeah, it looks like I'm going faster.

- [Young] Yeah, I know.

- I look bouncy.

- [Young] You do. You look hella athletic.

Alright, alright.

So that clip will just be super short.

- Okay.

- So let's do

Dang, you're good at this.

You know, but then, once it's all put

together, with the sound design

and the voiceover, the song,

whatever, like

- Really good, looks good. Yeah.

- Tough.

- Alright.

- Cool, it's done.

- I appreciate this, man. Seriously.

- [Young] Of course, of course.

- [Armstrong] Thank you.

- [Young] Any time.

- That's what I'm here for.

- [Armstrong] Woo! We did it.

[Young]

Wait, so you got nationals?

- [Armstrong] Yeah. On Wednesday.

- [Young] Dang. Are you excited?

Yes, I'm excited, but I'm nervous.

But it's good nerves.

- It's not moths, it's butterflies.

- [Young] Okay, there you go. That's dope.

[upbeat music]