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at marvel
we tell stories about heroes that are
larger than life who represent their
communities
use their special powers for good and
inspires all to triumph over adversity
but as we know not all heroes wear capes
because it's what's on the inside that
truly makes someone a hero
best known as a founding member of the
black eyed peas jimmy
taboo gomez is a rapper songwriter and
actor
that uses his own heroic story to
inspire those around him
and by around him i mean the 76 million
people that have bought his albums
never mind the millions that have seen
and performed around the world i'm
hanging with taboo today to talk about
music
culture and what it means to be a hero
i'm joe quesada
i tell stories for a living welcome to
marvel storyboards
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what's up man what's up brother how are
you doing
i have a tradition that started when we
when black eyed peas performed at
madison square garden
we were staying around the corner and uh
there was a store that caught my eye
this really cool antique spot and i'd
like to take you to it let's go let's do
it all right
cool i'm very fascinated about the
ancestry of my people i'm hopi and
shoshone
yeah so you know there's a lot of heroes
and a lot of stories that need to be
told
school me what's up nelson brothers good
to see you bro
yes sir
if we're in the business of storytelling
this is what inspires me
my tattoo is inspired by some of the
pottery
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if someone wears something that is
inspired by native american culture
because because we're this huge melting
pot at what point do you draw a line and
say well
you know it's it's okay for something to
be inspired by native american culture
and
and then okay no that's not okay i lead
with love right
i would be hypocrite if i had some form
of negative frequency because i'm the
guy that said where's the love
we can celebrate cultures i i'm married
to a filipino woman and i love filipino
culture
well i am is african-american apple
d'app is filipino i'm native and mexican
so we're a diverse group that celebrates
each other's cultures and we appreciate
our culture
instead of pointing fingers at you i'd
rather educate you and inform you
and do it in a way where we could have a
conversation about it and be
uh communicators as opposed to agitators
i agree 100
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did read complex as a kid you know what
honestly i didn't read comic books as a
kid
i collected toys i'm a toy guy and
that's what led me to comic con it's
about pop culture and it was about
you know storytelling and it was about
your imagination and i fell in love with
comic-con because of that so as i got
older i started really
going back and really um getting into
comics the one
comic that i always asked for was red
wolf
always how did you become familiar with
red wolf i started fall in love with
that character because i said to myself
why don't i celebrate and really get
into a hero that speaks to me on a
personal level
i love spider-man i love iron man i love
those guys
but when you have culture represented
and you're able to see
heroes in the marvel universe
that could potentially inspire you to
become a hero in your own
reality that's what i gravitated to
he can continue to be under the radar
but eventually have a moment in the sun
and that's how we are
black ip was underground yeah but
eventually we had our moment in our sun
underserved communities have to have
that spotlight too
so speaking of red wolves speaking of
comics what's your superhero origin
story
so at five years old my grandmother was
the person
that would sit in a chair just like this
and she would say from los angeles
california give it up for jimmy gomez
and i'll be dancing in the living room
doing whatever i can to entertain her
the joy and the happiness that that lit
up in her face
let me know that this was something that
i was good at this was my purpose
so she inspired me to become the person
that i am today your grandmother seems
to play such a huge role
she does man she was my warrior spirit
she was the light of my life
you know and i i when i talk about her i
get choked up because
she's my hero beyond any superhero my
grandmother was my hero
she didn't wear a cape she had a cane
but when she stepped on the dance floor
she would throw her cane and she would
start dancing you see how i light up
when i talk
about her dancing so where does taboo
come from taboo represented
um the lifestyle that i was living as a
teenager
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i was doing hip-hop music and in my
neighborhood it was either you were a
g*ng member
or you're a rebel and i was doing
hip-hop i was a
break dancer
so it was a taboo to be immersed in
hip-hop culture in my neighborhood
so i just said wow if i'm living with
taboo lifestyle i am taboo
eight years old until 16 or 17 that was
when i met willam and apple
and in 1995 we became black ips
so straight out of high school i started
my career
and then during the day i worked at
disneyland picking up horse manure
during the electrical parade it taught
me a lot about
appreciating and never taking it for
granted
how are you doing
so how did you get into comic books i
read them as a kid
growing up my father actually introduced
me to comic books i was inspired by the
stuff that stanley would write but never
dreaming that someday i'd have that same
job
you know as marvel first thing came in
new york was that was that with the ps
yeah
the thing that really drove us as
dancers as b-boys as freestyle dancers
was east coast music whether it was
gangstar ks1 boogie down productions the
tribe called quest
de la so i mean public enemy the list
goes on and on
of how much inspiration came from the
east coast
diner yes sir right here
everything that i've done in my artistic
career has mostly been done
through collaboration i love the idea of
collaboration and
for millions upon millions of people all
over the world
the black eyed peas have been the
soundtrack of their life and i think
that's because
combinations breed success like the
avengers right the avengers they come
together for this
great moment this great heroic moment
nick fury puts them together
when you guys come together to
collaborate what's that like so we have
two rooms going um
during our process right so we have the
willy wonka room which is the willam
room where he's producing and coming up
with stuff and then me and apple have
the star wars room so that inspires us
you know that's that's the room where
the the toys activate the inspiration
those are our two workshops me and apple
write verses and we'll come up with a
hook and then we'll come into our room
and be like oh let me add something to
that
and we come up with something together
we dreamed together and we believed in
each other and motivated each other
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how does it work for you guys like when
you guys are creating comics
it's a very collaborative process
everybody's sort of creating in their
own
their own studio but all with you know
one goal in mind
when the writer writes the story the
artist is then interpreting that story
look at this thank you
thanks man so talking about story every
great story
your protagonist your hero somewhere
just before the third actor finds
himself in a place where their back is
against the wall
and they've got nowhere to go they have
a choice to make that choice
is either to hang it up give it up
or to somehow or other become the person
they are to be can you think of a moment
like that for you
my battle against cancer the ultimate
villain
because it was no longer something that
was in my control yeah 38 with
testicular cancer stage two
um it was spreading at a rapid rate and
you know those moments where i wanted to
give up
because i was like man this chemo's too
intense for me yeah i can't make it
five days a week six hours a day and it
was like t*rture worn a nightmare all in
one that's what i felt
my wife was my rock started going in
through into like
warrior spirit mode and that's when i
started seeing the visions of my
grandmother saying keep your
your hands in the soil mother earth and
that's what led me to
to where i'm at now and being an
advocate for indigenous people and
and uh being an advocate for the fight
against cancer
because i'm like man this is a blessing
that i'm alive
so why not use it to be able to help
others and that's why i went to standing
rock
for those folks that don't know what
standing rock is standing rock was a
situation where the
dappled the dakota access pipeline was
being built on sacred ground
which is the standing rock sioux tribes
reservation i felt like i needed to be
there
and so this helped me during my healing
process as a as a cancer survivor
and it just like illuminated my life it
taught me a lot about
solidarity and standing with people
for a cause all of a sudden marvel i
know about your great love for the
character red wolf so for those who
who aren't familiar with red wolf and
are familiar with your love of the
character tell me a little bit about
there's so many stories that could be
told about diversity and within the
marvel universe
then it's just it's a win-win for all of
us you know you need that you need to
to have a reflection of who you are and
that's why i always talk about red wolf
i love that character so much and i love
what red wolf means to us
when we look in the mirror we see
ourselves in red wool
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at the end of the day it's all said and
done right
when you hang up the black eyed peas
cape right what keeps you grounded
my wife and my kids yeah my family
knowing that
uh i i don't want to leave just leave a
catalog of music i want to leave a
legacy
and my kids can really appreciate you
could say my dad was a humanitarian
my dad used his platform to help others
like that's
powerful yeah because it's like being of
service
amazing thank you so much thank you has
been amazing and educationally
inspirational thank you
red wolf red wolf awesome
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the black eyed peas must ask where is
love
and spending the day with taboo makes
that answer obvious
it's in everything he does taboo also
reminded me
that creativity not only comes from who
you are but where you've been and who
you love
do
you
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01x11 - Taboo & The Power of Representation
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The 12-episode non-fiction original series follows Joe Quesada, Marvel's Chief Creative Officer, as he explores the origin stories and creative drives of storytellers of all mediums, backgrounds, and experiences.
The 12-episode non-fiction original series follows Joe Quesada, Marvel's Chief Creative Officer, as he explores the origin stories and creative drives of storytellers of all mediums, backgrounds, and experiences.