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writers and artists tend to get most of
the glory
but editors are a vital part of the
storytelling process
a good editor generates ideas critiques
work to make it stronger
and shapes stories to make them as
compelling as humanly possible
when i was editor-in-chief my mission
was to keep building the marvel universe
into a diverse tapestry
that reflects the world outside our
windows
executive editor samina mukabadai is
doing very much the same thing at teen
vogue
her fresh voice informs the magazine's
inclusive conversations
and nuanced accounts of the tumultuous
times we live in
i'm a fan of samina's work so i wanted
to pick her brain
one editor to another i'm joe quesada
i tell stories for a living welcome to
marvel's storyboards
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[Applause]
today i'm in chelsea at the museum at
fit hanging with samida to talk about
fashion
expression and how to keep telling
relevant stories in a rapidly changing
world
thank you maybe i'll even find
inspiration for our next daredevil
costume
so your dad's something right out of a
comic book yeah absolutely
so teamville has gone through some
radical changes and you've been a big
part of that right my background really
is in digital news this new generation
coming up teens are really navigating
being interested in fashion being
interested in beauty
but also caring about politics and
caring about the policies that impact
their lives
you're also known as a writer did you
ever see fashion as something that was
going to be an important part of your
career
i didn't see that coming no my second
book is about
the election it's called nasty women and
so my writing has kind of always been
focused on
politics and feminism and you know being
a journalist in those spaces
part of why i wanted to come here today
is i am really fascinated by the history
of fashion and
i think that can be a source of
empowerment i do see this kind of
current
between fashion and art and expression
but also politics and culture and i've
always been interested in that
it is an interesting cross section it
really is
when you create a character how do you
think about a character's costume like
how do you think about how you're going
to address them
well i can't speak for everybody else
but for for myself it's who is the
character
more importantly who's the alter ego
what are their powers
and then what's going to look cool yeah
at the end of the day
we're definitely treading into the 60s
and 70s oh no 86.
we're the shoulder pads what do you
consider
a classic era in fashion like for you i
think for my personal style
you know what's kind of influenced me
the most is the glamour of the 70s
my mom moved here in the early 1970s
from india and she was like a very
glamorous like she had
hair like cher and she always had bell
bottoms on i grew up playing in her
closet
and that's when i think of like a chic
modern woman i think of a woman
in like some great 70s clothing and like
a good blowout
it's feminine but it's still like a
strong woman
i'm an 80s kid and i was a musician to
boot in the 80s so
you can imagine i had the most glorious
mullet oh i believe it
but they should never ever ever come
back
if you look at the history of comics and
how costumes have changed over the years
they're
so reflective of the era you know
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look at this thing from 1968. how mod is
that that is mod yeah
what have been some of the changes over
the years are clothes like would you say
that characters i mean it seems like
they've gotten more defined
their bodies have gotten larger it's all
an idealization
but there was definitely an
over-sexualization of female characters
that happened during the course of a
large span of comics history that's
changed a lot because they've taken on a
more real-world approach
so if it's a character that's going to
go into battle they're wearing a costume
that is
akin to somebody who's going to battle
we've have
so many great female characters that
lead teams like the x-men captain marvel
of course kamala khan who's miss marvel
character called dusk the first ever
muslim woman comic book character
it's clear walking through here all
these designers are telling a story
you know the story of their times their
ears the story of their lives how do you
view fashion from a storytelling
standpoint i think of fashion as a story
it's a story that you tell about
yourself
a set of decisions that you make and how
you're going to express yourself in the
world
and i think that translates to how we
tell stories so
how does fashion impact how you tell the
story of a superhero
in the case of peter parker well the
spider-man costume is psychotic but what
peter parker wears
peter parker is really really important
because he's a sort of lower middle
class kid
always struggling to pay the rent to
help his aunt may so we try to at least
give his alter ego
that that kind of look
writer blogger feature executive editor
did a lot of things you maintain a
storyteller all the way through
tell me about yourself as a storyteller
moment i realized that
there was more to writing than
just putting sentences together it's
about the experience it's the feeling
that it evokes for somebody
and we have the possibility and the
potential to kind of really open
people's eyes to have them feel
empowered and have them feel a greater
sense of connection
and to me that is ultimately that's what
i see my
kind of life's work when did you know
you're good at it i still don't even
know if i'm good at it right that's
actually a good answer
and i started writing probably in the
late 90s early 2000s
i just got obsessed with it something
would happen that felt transformational
when i would sit down and write
something
there was nothing you could do to stop
me from doing it that's what corrado is
it's a great spot
i hear that around the offices they call
you auntie
is that true how did you get that oh i
have
uh i have spies
yeah you really do they do call me
auntie
around the office do you find that in
gearing do you like i do i do
yeah at first i was like stop calling me
old but i actually do embrace it
a fundamental part of my work has been
about bringing in these
diversity of voices and we want a
newsroom that kind of reflects the
america that we're reporting on and that
we're living in how does that
manifest itself it's in the story
selection we
you know the interviews that we decide
to have the kind of celebrities we
choose to profile
i don't see this as diversity i see it
as inclusion we're interested in good
stories
and some of those good some of the best
stories have diversity in them they are
inclusive
and we are not just going to focus on
that but that's an important part of
what we're thinking about
marvel has been on the front lines of
really having diverse characters and and
inclusive characters and you know
there's probably been some pushback and
criticism but what has been
the positive response to these
characters well the positive of course
has been new readership many many more
women coming in to reading comics
marvel has made a legacy out of
reflecting the world outside our window
our stories take place
in new york in los angeles in the real
world so for us not to reflect the world
outside our window
it will be completely disingenuous and
when we don't do that
it clearly reflects on how fans react
what excites you
about team vogue today where team vogue
is going
the youth are so inspiring having the
opportunity to see the world from their
eyes and feel
the possibility we had the opportunity
last year
you know we put emma gonzalez on the
cover her and a group of students
came together and really changed the
public conversation on g*n violence
amazing
amazing they are resonating with an
entire generation
that's fed up i think gen z is
criticized for being on their phones and
for
you know this and that well guess what
they're reading on those phones and
they're
communicating with each other and
they're frustrated and you know they're
dealing with the same existential angst
that we dealt with as teenagers just
having the opportunity to kind of see
the world through their eyes does give
me hope for generations to come
i feel very grateful to have the
opportunity to kind of shape those
voices
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what do you want the next chapter to be
in your story i'm really interested in
the next phase of digital media the one
thing that's not going to change is
people's cravings for stories that they
connect to but i think the basics of
storytelling
are fundamental and those transcend
platform
tina thank you so much and generously
your time in your story it's been truly
inspirational oh thank you joe you are
such an inspiration yourself
so it's an honor to say that's my show
a day downtown with semeda reminded me
that each of our stories
is still being written
[Music]
but the more people you include in your
story the better off it is
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[Applause]
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so
[Music]
you
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01x09 - Samhita Mukhopadhyay & History of Costumes
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The 12-episode non-fiction original series follows Joe Quesada, Marvel's Chief Creative Officer, as he explores the origin stories and creative drives of storytellers of all mediums, backgrounds, and experiences.
The 12-episode non-fiction original series follows Joe Quesada, Marvel's Chief Creative Officer, as he explores the origin stories and creative drives of storytellers of all mediums, backgrounds, and experiences.