02x05 - Episode 205

[bunniefuu]

This is the shark t*nk,

where hopeful entrepreneurs

come seeking an investment
from the sharks--

five powerful self-made
investors worth billions.

In the t*nk, the sharks
are ready to invest

using their own money...

You could build $100
million business.

But only for the right person with the right
business. Order in the next ten minutes,

and we're gonna double your order.
But wait, there's more.

That's right. There is more. And
if the sharks hear a good idea,

they'll fight each other
for a piece of it.

You need me to think big.
Shane, go and call your wife.

Barbara, if you screw this up for me,
I'm gonna spank you like a baby seal.

But first, the entrepreneurs
must convince a shark

to invest the full amount they're asking
for or they'll walk away with nothing.

This is my baby, you know?

Everybody wants better
for their family,

so you gotta start somewhere. I feel
so warm and fuzzy I'm gonna cry.

Who are the sharks?

Kevin O'Leary knows
how to make money.

He started a software
business in his basement,

which he eventually
sold for $3.2 billion.

Barbara corcoran-- this
fiery real estate mogul

turned a $1,000 loan into
a real estate empire

worth hundreds of millions

in the shark-filled
city of Manhattan.

Kevin harrington is the
king of infomercials.

His genius marketing of products

has amassed billions
of dollars in sales.

Daymond John turned
rags to riches

with his clothing brand
fubu, which has grossed

over $6 billion in
worldwide retail sales.

And Robert herjavec,

the son of a factory worker
turned technology mogul,

sold his first
Internet companies

for over $350 million.

First into the shark
t*nk is deidrea haysel

with a product she believes

will help expecting
moms feel beautiful.

♪♪♪♪♪

Hey. my name is deidrea haysel.

My company is hot mama gowns,
and I'm seeking $30,000

in exchange for 20%
equity in my company.

Four years ago, when I gave
birth to my first child,

it should've been the most
beautiful day of my life,

but instead, I have
terrible memories

of feeling humiliated
and insecure,

all because I was wearing a
nasty, chemical-smelling,

ill-fitting hospital gown
that left my body exposed.

I actually had to wear two
gowns--one in the front,

one in the back--to
somewhat cover my backside.

I swore on that day
four years ago,

that no woman should ever have
to feel humiliated like I did

on such a joyous
day in her life,

so I designed hot mama gowns.

They're made of 100% organic
cotton, they're super soft,

they have short sleeves for I.V.S
and blood pressure checks,

they have a full snap-down back

to keep mom's assets covered,

and they're designed
for breast-feeding.

Hot mama gowns allow mom

to feel beautiful,
celebrated, and confident.

She is not an ill
hospital patient.

She is a beautiful,
pregnant mother,

and what she's wearing
should reflect that joy,

and that's precisely why I
designed hot mama gowns.

Now give me your money, okay?

Who cares how you look? You
just had a baby. It's--

it's not about how I look.
It's--it's about me

and being humiliated among
these total strangers.

How many, uh, women
have a baby every year?

This is why it's so exciting.

It's a $4.5 billion
market-- maternity.

It has experienced 12% growth
every year since 2002.

What are your sales? 11,500.

Over what period of time?

That's from 2009 to currently.

Now you understand that
asking for $30,000 for 20%,

you're basically saying your
company is worth $150,000?

Absolutely. and
I'll tell you why.

I'm not standing in front of you
with a silver spoon in my mouth.

I've been working since
I was 13 years old.

I have a full-time job while
I'm doing this at night,

after the kids go to bed, after I work my


accordingly to how much sales you have.
There's no debt on this company.

I have no loans. I've
never borrowed money.

Everything is paid for.
I'm sitting on about

$20,000 of fabric, all
the custom-made boxes.

All the blankets are made, so--
deidrea, what do you do for a real job?

I sell dr*gs for a
living-- the legal ones.

I'm a pharmaceutical sales rep. I
bet you do a good job doing that.

Thanks. um, I like the zeal,
I like the enthusiasm,

but those are basic ingredients
for any successful business.

Let's focus on how
this business grows.

And I say to you, "get me 10% of that
market over the next five years."

How you gonna do that? Easy. This
is m-- this is no advertising.

No advertising. I
haven't done anything.

People are coming to me. I
have retailers calling me,

wanting to carry my gowns.
Oh, really?

Absolutely. deidrea, you didn't
give us your price on this.

My price point is a
little bit too high.

Why? because I'm manufacturing
in small quantities.

Retail price--they're $119.
And keep in mind-- $119?

Yes, ma'am.

And what does it cost you to
make it, including the box?

Um, everything, all
told, it's $49.

I just can't get over
this-- the amount of sales.

You're only doing $11,000
a year in sales.

But it's just me. This is
me working a full-time job.

I'd be dangerous if I was
doing this full-time.

Let's make no joke about that. I'm
not kidding. You're scaring me now.

This is me from 10:00 at night
till 2:00 in the morning

every single night.
Is this true?

We have a firecracker sales lady.
We got a great idea.

What we don't have is any distribution. Now
we got Mr.-- that's what I'm here for!

Now wait a second. We got a Mr.
clothing guy here.

What's the story
on this, daymond?

Well, here's-- here's
the challenge--

how do you educate the entire country that
this exists? Pregnancy's not a trend.

It's not a fad. It's
not going anywhere.

So you're looking at a
$4.5 billion market.

So you're getting in now
with a branded product

that people know, respect, and
this is only the beginning--

they don't know and respect it.

Nobody knows who you are, deidrea.
How do you know? They do.

You're doing $11,000 a year in sales.
This is brand-new.

You're asking for 30k, and
that will not even get you

past just paying yourself. I'll tell you
what it gets me past. I need more inventory.

So the next time I go
to my manufacturer,

I'm going with bigger numbers,
'cause now I have money,

instead of going "here's
my couple thousand dollars

for a hundred gowns." But there's
so many other things not addressed.

Bring it up! Deidrea, you're--you're
a fantastic sales rep,

but I'll tell you what's missing with you.
Thank you. Bring it.

You're not answering how
you're gonna grow, how you're

gonna advertise--you don't know any
of those costs. Of course I do.

Well, deidrea, how could you?
How could $30,000 put you

into any kind of a branding/
advertising/marketing program

on a national scale?

Deidrea, let me take
a sh*t at this.

I like to bring clarity to
these situations. Bring it.

At the end of the day, the biggest
problem with this business

is actually getting the product to
the customer. It's not, though.

Excuse me. In my mind,
as an investor,

you have not identified the
cost of customer acquisition,

which I bet is brutal.

Everybody's been asking
you, particularly me,

what does it cost me
to grow the business?

You can't answer that. I'm n--I'm
not sure what you want from me,

because I-i have all the answers.
That's the problem.

This is new. It's not like I've
been doing this for five years.

It's a new idea. We're
educating the customer.

Right there-- you've
identified it.

It's not a business yet.
It's an idea.

And maybe it's a very good
idea, but between an idea

and a business is one
hell of a long road.

I don't want to take that road.
I don't agree.

I don't want to ride that road with you.
I'm sorry. It's a good road.

It's a long road. I'm out.

Is there no way to make this
gown one-size-fits-all?

There's actually a
great point in that.

This isn't a throwaway
gown that you go,

"oh, I'm give birth into
it and throw away."

It fits a woman before,
during, and after.

Would you be open to the idea
of making a one-size-fits-all?

I don't know what the
benefit of that would be.

Just for price reasons, you
would say, to go one size?

For price reasons, it would
make an enormous difference.

I'd have to think about
it, because to me,

when I think "one
size fits all,"

I think of the gown-- that
her bottom's exposed.

Because like I said,
I'm servicing women

that are 2 to 24, and a 24-size
woman--that's the problem.

Have you ever considered

licensing this idea to
the gown companies?

I didn't think that
it would be worth it,

because they're literally doing
them for 25 cents a gown,

and they're not gonna see--they want a
one-size-fits-all gown. Here's the issue--you know,

it's what you think
that you already know

that will prevent you from learning.
It's too high-end.

I understand. But you
have all the answers,

so you'll never learn from me.
So with that, I'm out.

The problem I have--you want
your cake and eat it, too,

because you're part-time,
but you're looking for me

to put my full-time
money into this deal.

I'm not, though. It'll
make me full-time.

Like I said, I'm amazing. Like I
said, I could be dangerous...

And so humble. If I do this. I'm a hot
mama. I'm a hot--yeah, super-wife.

My husband's gone
Monday to Friday,

so you're looking at somebody
that does everything with

a 4-year-old and 2-year-old,
works a 40-hour-a-week job,

and hustles her side business. You can't take
"no" as an answer which is great as a sales rep,

but you're not answering any
of the investment questions.

You're too small. Look at
yourself in the mirror

and mature to a point where
you can be a business owner,

not just a great sales rep.
I'm out. Thanks, Robert.

Deidrea? yes?

I have to say... I can't get
over the part-time situation.

This is always gonna
be my hustle.

I'm gonna say I'm out.

So it's--it's bad
that I have a job?

Is that--is that what it is? The
business is not generating enough

for you to pay
full-time attention,

so why should his money
pay full-time attention?

It's too risky for me.
Thank you. I'm out.

Four sharks are out.

Barbara is deidrea's last
chance to make a deal.

That leaves me. Hi, Barbara.

Oh, don't give me that
little girl look.

I'm okay with what you sold
so far with no advertising,

but I am very worried
about you as a partner.

So--so you making an
offer out of all that?

Barbara, I forbid you to
invest in this business.

I'm tired of you k*lling money.

♪♪♪♪♪

Four sharks are out.

Barbara corcoran is deidrea's
last chance to strike a deal.

I'm okay with what you sold
so far with no advertising,

but I am very worried
about you as a partner.

I'm worried about your
close-mindedness,

because any suggestion
that's been made here,

I feel like you butt against it.

I'm just afraid of that.

I apologize if it comes off
the way it sounds like

it's coming off to you guys,
'cause that's literally

the complete opposite of how I am.
I guess I wanted

to just prove to you that
I grind, I work hard,

like, this is--this is, like,
my everyday thing, you know?

So it's actually a little bit--

it makes me feel bad that that's
what I'm projecting to you

or that that's how
it's coming out,

'cause that's not
how I am at all.

I just wanted to get across
that this is my baby, you know?

Everybody wants better
for their family,

so you gotta start somewhere.
Sorry.

It's just--i felt like it
was a personal att*ck,

and that's the complete
opposite person of who I am.

What happens if you're
in love with something

that's never gonna love you back?
Wait. Whoa, whoa, whoa.

Deidrea, let me put this
to the test, all right?

I'd be interested in
buying into your business.

Just because she's crying?

No, not at all. Not at all.

But I am concerned, again,
about your open-mindedness,

so let me put what the
pieces are on the table.

One, I would want you
to be totally open

to making a cheaper gown...
I'm totally open to it.

Totally open to
maybe even a bag...

Absolutely. I have
people request those.

Totally open to maybe three
sizes--small, medium, and large,

that span a couple
of sizes, each one.

I would be open to it.
And you mean it?

And totally open to
keeping your day job

for the next however many years

before this business could
afford to take a dime out,

without complaining?

I'm not a complainer.
Go big or go home.

Those are your conditions, Barbara?
Yeah, they're the conditions.

So are you making an offer out of all that?
So I'm making an offer

for $30,000 for 40%
of your business,

and let me explain why the 40%.

Because this is gonna
take a lot of my time.

'Cause you have to
reinvent your product,

you have to figure an angle
to market this thing,

and I want to be interested
enough in it to put in the time.

Barbara. Barbara. She
sold a hundred gowns.

That's eight gowns a month.

I know, but that's a start. Everybody
sitting up here you understand that, right?

Started there. Don't
knock her for that.

Barbara, when you die-- when
you die and go to hell,

you're gonna be selling maternity gowns.
But you'll look great.

Oh, good.

Do you accept her offer?



Ha ha! She's saying "no" to you!

Whoa! I think the offer's
great, but 40%'s too high.

It's not a bad thing. I love it.

It has to be mutually beneficial, and
it's-- I can't believe you said "no."

'Cause it's not
mutually beneficial.

Barbara, you got caught. No, it's
not a dig against her at all.

I-I appreciate what you bring
to the table. I'm out.

I think we're all out, deidrea.

Okay. thanks, guys.
Thanks for your time.

Sorry for the tears.

Huge mistake to turn that
offer down, in my opinion.

It's really a shame though,
because I could've

made that business fly. I
have no doubt in my mind.

I turned down Barbara because
she had too many conditions

on the money and on what she
wanted to do with the brand.

She wanted to take
the size range away,

which is critically important
to the hot mama gown,

because it's sized to fit before,
during, and after birth,

and that just didn't coincide

with where I see
the brand going.

Last season, we saw Tim and Erin

make an impassioned
plea to the sharks...

I promise you, Robert, I
will not let you down.

I will make grease monkey wipes

be a national, fantastic,
successful brand.

Which landed them a $40,000
deal with Robert and Barbara.

We won't let you down.
I promise. Good job.

Let's see what
they're up to now.

♪♪♪♪♪

I'm Tim stansbury.
And I'm Erin whelan,

and we're the founders of grease
monkey wipes. Grease monkey wipes

are heavy-duty citrus-based
cleaning wipes.

We made a promise to the sharks

that we wouldn't let them down,

and we're working tirelessly
to make this company

a successful
international brand.

We've been able to get
grease monkey wipes

into performance bikes, the
largest bicycle retailer

in the country. We've gone from
being sold in 40 retail stores

to over 500. Awesome.
Looks great.

We've sold over 200,000 units,

and our sales have
increased over 700%.

All of this is due
to the investment

that Robert and Barbara
gave us, and the exposure

that shark t*nk
has brought us.

We've gone from something
that's been a hobby

to now it's a
full-time business.

It's means we've arrived,
and we're here to stay.

♪♪♪♪♪

Whoo!

Hello. my name is Ben fossey.

And I'm Melissa fossey, and
my company is caddyswag.

We're here today
to ask for $60,000

in exchange for 20%
of our company.

Now as we all know, there's two
types of golfers in this world.

There's the serious golfer,

and then what we call
the caddyswag golfer.

The caddyswag golfer is your
average, everyday golfer

whose score is secondary

to just having a good
time on the course.

That's why I invented the par-6.

The par-6 is designed to fit

inside the shoe pocket
of any golf bag.

The par-6 also keeps


for 18 holes guaranteed,
without ice.

How? each cooler comes

with a customized,
refreezable gel pack

which is guaranteed to
keep the cans cold.

Now not only does this par-6

pay for itself the first time
you use it, but it can save you

anywhere from 20 to $30
per round of golf.

How? a golf course six-pack

will cost you anywhere from
about 25 to $35, plus tip.

A six-pack at the corner store
costs you about 5 or 6 bucks.

So by keeping your cans
cold with the par-6,

you've just saved 20 to $30.

And if you call today,

you can get your par-6
cooler for just $19.99.

But wait. Order in the
next ten minutes,

and we're gonna
double your order--


plus shipping and handling.

But wait, there's more.

No, that's right. There is more.

We've made the very first
ever shark t*nk version

of the par-6.

Ben, are there golf courses
that have any rules

about being able to bring
your own beverages?

There are some courses
that, you know,

frown upon you bringing
your own onto the course,

but there's also a lot of
golf courses out there

that don't provide

any type of beverage service
at all, whatsoever.

Interesting idea. What are
your sales right now?

We're averaging $15,000
in sales a year

since we've started so far, but
it's important to point out

that that's by word
of mouth only.

We have not invested any money
into advertising at this time.

Just so that I don't
clutter the space

with everybody else who are
golf aficionados, I'm out.

I play a lot of golf. There
is no golf course out there

that'll allow you to bring your
own beverage in. You know that.

I disagree. But you know
that there's consumers

that are carrying their beverages
on the course already.

Agreed. and they use--
what's the difference

between that consumer simply
taking a small cooler

and putting it in the
back of the golf cart?

Well, because then you're
advertising that you have

your own beverages on
the--on the golf cart.

We'll show you what our current
competition looks like,

and this is what it is.
Like this.

And it's a mess. It doesn't
stay cold for 18 holes.

It leaks inside the--inside
the pocket of your golf bag.

This will not do that. Ben, if I gave you
the 60,000, what would you use it for?

We would order 10,000
units at $3 apiece.

We'd take the remainder
of the money,

and we would look at putting
an advertising campaign

together in targeted markets,

to be able to turn
the product over.

We're selling 'em right
now for 2 for 19.99.

That's a profit
margin of $13.99.

Now I'm no math major, but
I'm pretty sure at $13.99,

you only have to get 71,500
orders to gross $1 million.

There's over 36 million golfers
in the United States alone.

Ben, I'm no math major either,
but $15,000 in sales per year

is pretty close to zero.

It's basically a cooler bag,
and there's a huge market

of devices that cool
all kinds of things.

My kids have coolers like this

with exactly the same thing,

in different shapes.

Like, I think if someone is
really motivated to bring

beverages onto the golf course,
they really don't need your bag.

There's a million different
uses that you can use this for.

You gotta remember the promotional
market as well. What's unique about it?

What's patentable? What's--
what makes this cooler better

than the thousand other
coolers my wife and kids buy?

One, we've--we've changed
the corner on it

where the zipper attaches
to the cooler itself,

to prevent any leaking if
you were to use it for ice,

and that is what does
make it patentable.

But there are coolers that don't need ice.
You know that.

Absolutely. but
they're not shaped

in this--they're not shaped in this
fashion. So again, the--the only thing

that's unique about this is
the shape of the cooler?

And the corner, as he just
explained--it doesn't leak ice.

And the functionality. It fits
in every single golf bag,

or your money back.
Wouldn't you agree

the best place to advertise this
is the golf channel? Absolutely.

Okay, then I'm gonna tell you
right now, on the golf channel,

most products are gonna
give you a lower score.

Right. okay? This is a product that's
kind of a frivolous-type product

that it, you know-- it--to me, it
doesn't have enough punch to it

to really get the phone to ring.

So I'm out.

I think it's a trivial product.

I don't think you're
gonna sell very many.

I think you have an uphill battle.
It solves a need...

Yeah. it pays for itself
the first time you use it,

and it saves golfers money every
time moving forward. I'm out.

I think there is a
need for the product.

I have two brothers,
both roofers,

that consistently sneak
beer onto the golf course,

and they probably need
four or five of these

'cause they drink a ton.
You're absolutely right.

Right. but it's still a small business.
It's not the kind of business

that you get an investor
to put their money in,

'cause you just couldn't
get the money back out.

It would take too darn long.
So I'm out.

You're making something

that already exists already in a
thousand different iterations.

There's nothing to invest in.
And I'm very depressed now,

because I know with
certainty there's no chance

that I can ever make
any money with you.

Let me ask you a
question-- when you go out

on the golf course, do you wanna
pay $6 for a--for one cold beer

or do you want to be
able to get a six-pack?

You gotta be kidding me.

I mean, hey, l-let's face
it-- the people that have

the most money are the ones that
are watching the bottom dollar.

They're the ones that do not
want to spend the money

that's out on the golf course--
Ben, seriously, you think you're

gonna create a multimillion-dollar
business by saving people

a couple of bucks on a beer when they
go golfing? I think that we can sell

hundreds of thousands of
these--of these units

and make money on it, and make money
for you guys as well. I'm out.

Thank you for your time.

Do we get our coolers back
then since you don't want 'em?

Okay, well, I'm gonna go
ahead and let you guys

keep paying for all of your
beverages on the course.

Good luck. Good luck, my man. I've
gotta go make some money on these.

Thanks. nice meeting you all.

Wow.

That was horrific. That was
an absolute horrific idea.

Why--why did you piss him off?
He took away my cooler.

You know, you can buy one for 19.95.
That was such a bad idea.

Those guys have too much money.
I mean, they don't get

what the average
consumer's going through,

especially in this economy.
People want to save money,

and people are sneaking
beer on the course.

I don't care what they say.

I'm Kim Nelson. I'm from
spartanburg, south Carolina,

and my company is Daisy cakes.
My cakes are

my great aunt Daisy's and
my grandmother's recipes,

passed down by generations of
all the women in our family.

We use only fresh,
natural ingredients,

and there's lots of Southern
love in every bite.

We package 'em in
these beautiful tins,

and we ship them nationwide,
right to your door.

Hey! thank you.

My mama Geraldine and I
bake every single cake

that comes out of that
kitchen, and we are

two of the hardest working
women you will ever meet,

but we need some help. We cannot
continue to meet the demand.

My family's invested
$93,000 in this business,

and there's no more
money to put in,

so I really need help
from the sharks.

I need an investment.

I put so much love and so much
passion into the cakes I make,

and I hope they will see that and
that they'll want a piece of it.

♪♪♪♪♪

Hey.

I am so excited to be here.
It's so nice to meet y'all.

My name is Kim Nelson,

and I'm form spartanburg,
south Carolina,

and my company is Daisy cakes.

I'm asking for $50,000

in exchange for 25%
equity in my company.

My Daisy cakes are
the best cakes

that you will ever
put in your mouth.

They are my family recipes.
They are made from scratch.

We don't use any preservatives,
artificial flavors in our cakes.

And the best part-- we
deliver them to you.

I can't wait for
you to taste them.

Mmm. thank you very much.

You're chocolate. Oh, okay.

Oh, wow.

Wow, is that ever good.
That looks very good.

Wow! mmm.

So the carrot cake-- my number one seller.
Fantastic, by the way.

Thank you. We put a whole pound
of carrots in every cake... mmm.

Also some golden raisins and
just a hint of cinnamon...

Mmm. and then a delicious
cream cheese icing.

Red velvet cake-- the
Southern holiday tradition.

Of course. And then Kevin,
you had the lemon burst.

Lemon. that's my newest cake,
and it's cream cheese icing.

But it has a fresh
lemon curd in it.

So we hand-zest and
juice the lemons,

we use cage-free eggs
and sugar--that's it.

How do you get 'em out
to the customers?

So you would call me
or go on my web site,

and then I ship them nationwide.

And, uh, we pack 'em with
dry ice, so they're frozen.

And then you can take it out and
enjoy a little bit at a time

if you want to, or you can
have the whole cake at once

if you need it for an event. What
do you sell these cakes for?

Um, online they're 44.50.
So they're pretty pricy.

What does it cost you to make one?
$18.

How did you get involved
in the cake business?

Well, honestly, it is--
it is my god-given talent

from having, um, done catering
and taught cooking classes.

So I decided to just start
the company, and... so, Kim,

the cakes are fantastic. Best
cakes I've tasted. Uh...

Best cake I've ever had, really.
Yeah.

Thank you.

Hey, Kim, but how do you-- how
do you get the customers?

Well, the best way to get the
customers is to go to the shows.

You have a booth, and
they get to come by.

My mother cuts every one of them
into these little tiny squares

so that you come by and you get
to have it on a toothpick.

What type of show are
you speaking about?

Oh, like junior league shows.
Their holiday shows.

Like for little communities? So
this is to get distributors?

Um, oh, no. Not, uh--mnh-mnh.
Not a wholesale.

This is, um, like fund-raisers,
like junior league.

What are your sales? We just finished our
first year, and our sales have been great

with people in the south, where we've gone.
We need a number, Kim.

How much have your sales been? Um, the
three months of October, November,

and December of last
year-- 27--27,000.

A little over 27,000.
In 3 months?

In three months, yes. And how many
shows did you and your mom attend

to sell that? Three.

Three. in your local area? Well, no.
I'm from south Carolina,

but we went to, um, Baton Rouge
and Lafayette, Louisiana,

and then to Houston, Texas. So short
of putting you and your mom in a car

with a bunch of cakes and
traveling the country... right.

How are we gonna sell these? Well,
hopefully, I'd love to be able

to get on, um, one of
the shopping networks.

Okay, let's just say
that for a second.

Let's say I put you on
the shopping network--

I can do that--and I get you


What are you gonna do, k*ll
your mother to make them?

How you gonna do that? Well,
we would have to probably do

a little different, um, way of baking.
Where do you make 'em now?

We--i have a commercial kitchen.
So could you make 5,000 in a week?

Or what kind of quantities can you handle?
I can make 5,000 in 30 days.

So unless you have personally
engaged the consumer,

you have not made any sales to a grocery
store... mm-hmm. Let me tell you.

Somebody who has no
idea who you are--

you have not made sales
in that area yet?

Um, okay, so this
is my lemon curd.

I'm in the process of having
my lemon curd picked up

to be carried at whole foods.
Okay.

And how are you gonna produce
enough quantity for them,

assuming they do a roll-out across the
country? Um, I'm gonna need your help.

Hey, Kim... yes.

I get dozens and dozens of
catalogs, uh, a month, and I see

so many people that are selling
this kind of product--cakes

and pies and--and cheesecakes,

and all that kind of stuff, so it's very
competitive. If you can get that product

in their mouths and let them
taste it or get--you know,

get somebody like you to say how
good it is-- sounds like you have

a very small regional strategy
that's working for you.

Mm-hmm. I mean, $27,000
in 3 months isn't bad.

Why can't you and your mom hop
in the car, take the cakes--

I'm assuming these are
your mom's recipes.

My--they're my--actually,
yeah, our family recipes.

My grandmother's. Daisy
was my great aunt.

Why can't you
continue to do that?

Just go to these trade shows
and sell them that way?

Because I want it to
be a huge business.

I want people to know how
fabulous my cakes are.

When they think of ordering
something, they don't want

to order flowers. They
don't want to order fruit.

They're thinking, "oh, my gosh.
I'm sending a cake."

Here's the problem. The--they
are the best I've ever tried,

but to turn that into a
business is a huge challenge,

and one that I'm not prepared to take.
I'm out.

Okay.

Kim, I see this as a
word-of-mouth type

of business, and I
look for fast growth.

Thank you for a great
experience, uh, tastewise,

but I'm out today.

So 85% of businesses in
America are small businesses

that do nothing but provide
a living for the owner,

but that's not an
investable business.

I wish you all the success.
I will be a customer,

but there's really nothing
to invest in today. I'm out.

Kim, I think the business is
too small for me, so I'm out.

Everybody's out here
except Barbara.

So what are we doing, Barbara?

I like you very much.

I think it's too
small a business,

quite honestly, to invest in.

Okay.

However...

I noticed when you passed
your delicious cake around,

every guy here ate
more than 50% and--

that doesn't mean it's a
good investment, Barbara.

But after each of these
guys dropped out,

they've bent forward, I
noticed, and had another bite.

So I'm gonna take a flier
on this, but I am worried

about my getting my money out
of a tiny little business,

so here are the two conditions--

for every cake sold,
you mail me $1.

So by the time you
sell 50,000 cakes,

I'd have my money back. Okay?

Yes, ma'am. And secondly, that you
make sure your mother's on your team

and she's gonna be hustling these
cakes at every trade show,

and the money's gonna be
used for trade shows.

What do you think?

Do we have a deal?

Of course. Yes, ma'am.

Ooh!

Good. all right.

Pleasure.

Thank you. Thank you so much.

Thank you so much.

Thank you. Bye.

You know, Barbara, you're one crazy
chick, you know? I'm not at all.

I'm gonna get my money back.
This girl's a hustler.

You know who she reminds me of?
My elephant lady.

She came through 150%, and she's
cut out of the same cloth.

Every cake I sell, I'm gonna
be thinking of Barbara

and thanking Barbara,

because she has made all this
really, really come to fruition,

and it is gonna make
such a big difference

because my business is
going to skyrocket.

♪♪♪♪♪

My name's Shane pannell. I'm
from maricopa, Arizona.

Who's ready to eat? I am.

I'm a stay-at-home dad,
and I'll tell you what--

it is very, very challenging.

♪♪♪♪♪

With a 9-year-old, a


the list of chores are endless.

♪♪♪♪♪

In fact, I don't know
how women can do it.

But fortunately for me,
all that cleaning has led

to what I believe is
a brilliant idea.

I've created a tool

to help people clean their
floors like never before.

As a stay-at-home dad,
there's not a whole lot more

I can do from home to
help advance my product,

so I need the sharks. I really
hope the sharks love my product.

Otherwise I'm gonna have
to give up on this dream

of getting my product out
there on the market.

♪♪♪♪♪

Hi. my name is Shane pannell.

The name of my company
is sweepeasy.

I'm seeking a $40,000 investment

for 25% equity in my company.

Now for centuries, the
common house broom

has been a trusted tool to help
people clean their floors,

but it's only been good for one
thing, and that's sweeping.

And it falls short when it comes
to solving the common problem

that everybody in
the world has--

how do you get rid of things

that are stuck on your floors
that just won't come up?

Well, that problem has now been
solved, because with my product,

the sweepeasy scrape & go broom,

you not only have a great broom,
but with the push of a handle,

now you've got a
built-in scraper.

So what that means is that
when someone comes across

something like this
dried-up oatmeal or yogurt

or cereal on the floor,

you simply scrape,
sweep, and go.

You have dried-up spaghetti
or Mac and cheese,

eliminate it with ease.
Simply scrape, sweep, and go.

Shane, you have a
patent on that?

I do. It's patent
pending right now.

Shane, where are you
selling this currently?

I'm not cur--cert--
currently selling it.

I haven't sold any yet,

but that's only because I'm
working with prototypes.

These are prototypes
that I made myself.

Where did this hit you?
Did you have a dream

about scraping crap
off the floor?

I became a stay-at-home
dad not too long ago,

and I found that
is one tough job.

Thanks to my three kids
and my mother-in-law,

I was always finding this
on the floor--band-aids,

stickers, tape,
glue, you name it.

And one day I was on
my hands and knees,

and I'm, like, scraping up
oatmeal with a butter Kn*fe.

And I thought, you know what, Shane?
What are you doing?

There's gotta be a better way
to get rid of this. And bam!

Shane, can I try? So let's have some fun.
Robert, you know what?

Yeah. I want to have you
come down because you're

my wife's favorite.
She likes your eyes.

You know, Shane, I'm
the only guy here

who has actually ever
swept a floor, I bet.

I was a stay-at-home
dad for three years.

There you go. Look at
that macaroni and cheese.

Disappears with ease. Sean, have
you shown this to any retailers?

I have. And what
response did you get?

I've heard things like "market
mover," and--and the fact

that it blows people away.

I've talked with one
of the nation's

largest janitorial-supplies
companies,

and their question to me wasn't
whether or not I had a product.

They said, "Shane, when can
you have a finished product?"

Did they give you
a purchase order?

They didn't give me a
purchase order yet

because I'm not licensed,
bonded, insured.

I'm a--I'm just a one-man
company right now.

I'm trying to understand your
vision for this business.

Are we gonna make brooms

and start selling 'em
to all kinds of stores

or are we gonna go and try
to go to big broom companies

and sell them our brooms
so they can make it?

Exactly. all the above.

But, Shane, why can't we go to
people who already make brooms

and get 'em to simply use
this within their products?

You're talking about a license?
Yeah.

Well, I thought of licensing. Well, I think
you can do that, Robert, you can do that,

but the real money--if you can
sell it direct to the consumer,

you could build $100 million-dollar
business. On a single product?

Oh, sure. What would you
like to retail this at?

I b*at the pavement. And
restaurants, movie theaters,

hospitals, schools--everywhere
I've gone, and I'll ask them,

"what would you pay for
something like this?"

And the answer is always
the same--$19.95.

That's wonderful. Let's talk
about money, my friend.

I don't want to be
in the business

of manufacturing brooms

when I can go and get that
distribution all over the world

and just sit there and
collect the check.

That's my idea of
a great business,

and I'd like to do that with you.
I'm gonna start right now.

$40,000 for 20%--
you got it, kid.

I wouldn't even think
about that offer yet.

He's talking about just
licensing this product, okay?

That's about 30% to 40% of
the income that you can make

at the end of the day
on this product.

I think you need to explore
not only licensing,

but direct to the consumer,
okay, and that's my experience.

And I think, um,
I am interested.

Okay, 50,000 for 20%.


Stop listening to these guys,

'cause by the way, I could
get another television guy.

We don't need this
television--television guy.

There's lots of television guys.
I'm the best, though.

I'm telling you right now the strategy
that's gonna make you filthy rich.

And to do that, we're going
to a license strategy.

So I'm starting you right now--

I'm gonna give you $50,000 for


A small piece for me, I'm happy.
I'll make this happen for you.

A couple of phone
calls, we're done.

Shane, when he talks about licensing this
all over the world--i do that, too. Okay?

What I do though is first I
do the TV commercial here.

Then we license that
all over the world, okay?

So it's a lot easier to
make that phone call

to India and to Brazil when
we have a TV commercial

that has worked here in the U.S.

That we can then give to them to
roll out in that local market.

But, you know, I think--i think
the bigger problem here, Shane,

is that you want to run
your own company. Correct?

Sure. with--with... 'Cause you
said you want to make product.

With someone with some business savvy
like yourselves. Like--like, me, yes.

L-like you. But you want
to run your own company

and potentially grow sweepeasy,
come up with other patents,

and have a company. Daymond, clothing
guy--what do you have to do with this?

Well, here's what I
have to do with it--

whether you like fubu or not,
I created it in the basement,

and everybody on the
damn planet knows it.

That's everybody's story here.
Everybody has that story.

Nobody knows what you did.
Are you kidding?

I have branded a stinking
pair of jeans globally,

and I will do that
with the broom.

You see, that's the difference. The broom and the
clothing have nothing to do with each other.

You see? He's not even
letting me speak.

Imagine what he's
gonna do to you.

What are you bringing
to the table, daymond?

I'm bringing 75,000. For what?

I'm bringing 75,000 for 33%,

but we'll create
an entire company.

For the record, I'm definitely out.
Let me tell you why.

'Cause I don't see you
as the kind of guy

who could go through a
finish line, honest to god.

I'm gonna give an offer.

You came in asking
for $40,000, 25%.

I'm gonna bump your


but I'm not gonna go to 75
because at the end of the day,

my $50,000 offer for 25%

is gonna be your best deal

because we're gonna make
millions more over time,

because this has to go on
television, and you know that.

Do you agree with me?

I agree that it has
to go on television.

Okay, so we gotta
start with TV--

but you need a license
all around the world.

You definitely need this broom--

this broom speaks every
language on earth.

Sure. every kid spills crap on
the floor all around the world.

So let's think big. You need me
to think big. Stop thinking so--

Shane, remember who's saying this to you.
Barbara, if you--Barbara.

This guy's a shark.
They all are.

You better slow down and think.
You're a nice guy.

♪♪♪♪♪

But the others are
in a feeding frenzy

over Shane's sweepeasy. You better slow
down and think. You're a nice guy.

Let me finish with this--

I don't want to go to w*r
with you, my friend.

You bring some value
to the table,

and you're the TV guy I do know. Let's go


Barbara, if you screw this up for me,
I'm gonna spank you like a baby seal.

Now listen, let's get back to
business here. 50/50, Kevin.

Let's stop fighting 'cause
I'm gonna win this fight

if we start it. You know,
Kevin, I-i respect you,

but this is a product I
want to be able to control,

because see, I want to put him
as the face of this product.

Don't let that
vanity thing work.

Don't let that work on you. You--no. You're
gonna be the guy on the shopping channels.

You're gonna--your face
could be on the box,

selling this product.
You can do great.

Ugh, that's so Hollywood.
Don't let him play that card.

I don't need any partners
on this deal, okay?

Shane, I'm with Kevin. I think
you're gonna need more money.

I'd like to come in on
the licensing deal,

'cause I think that is the only
route that makes sense to me.

I'll put up another




Yeah. let's lift it to 25%.

Okay. so 80,000 for 25%,

because I think you're
gonna need more cash.

Life is very simple. Two
guys want to build brooms.

Two guys want to make money.
I understand that.

Shane, Shane, you know what? We
understand product, and we will

get also licensing once we
get to a comfortable level.

What do you want to do? Let's do something.


Correct. 80,000, 25%
of the company.

He does the infomercials,
I do product to stores,

we help build the brand itself.

Shane, I want-- I want an answer.
I'm gonna call my wife.

I want to talk to your wife.
You want to talk to my wife?

Yeah. get her on the phone.
I want to talk to her.

I'm actually the one who wears
the pants in the family,

and she'll tell you that. I get
that, but I'm not-- I'm not sure--

you see how he's
insulting you already?

Just pull the cord
on these two guys.

Shane, I think you need to make a
decision right now. You know...

What are you gonna say
different to my wife?

Let's--i want to talk to her.
Well...

Let's talk to her-- you
know, talk is cheap.

That's the beautiful thing about it.
Let's talk.

Shane, listen. I'm starting...

We have another minute. Shane,
let's have a minute. Silence.

One second, Kevin. I'm
starting to reconsider.

I-I may reconsider the offer.
You know why he's worried?

Because in the back
of your mind, Sean...

And scrape him off of that
thing right there right now.

You know that there's something here.
You know there's

something here in this license
deal you should consider.

It's a much bigger vision,
you become much wealthier,

and it happens faster. Kevin, you're
really embarrassing yourself right now.

Stay here. I'll be back to you in a minute.
He walks out, I'm withdrawing.

Shane, be a man, for gods sake.

Okay, well, sure. I-I'm
negotiating, Robert.

I mean, that's what I
feel like I'm doing.

I'm trying to find what's best
for my family and for me, so...

I don't know about him, but I've
just reduced my 40,000 to--

listen. I've just reduced
my 40,000 to 30,000,

so now my deal is 70,000.

I would like you to retain
that offer, and I--

if you will go back to
your original offer,

I'm gonna--I'm gonna say that I
wanna work with you. Right now?

Yes. all right.

Now I'm in for the 80,000
with you, daymond.

Right--I'm gonna-- let's
do it right now. Deal.

All right. Okay. Good job.
Good decision.

Thank you, man.

I knew you were the man.

All right. Okay. All right.

Dead man sweeping.

Maybe we let them have Canada. No, we'll send
'em some brooms. We'll send 'em some brooms.

To have them be that excited
about my product, it felt good,

and I'll--it'll allow my wife
to stay home with the kids.

So for that, I am truly
blessed and excited.